On was likely the first running shoe to embed a rigid plate
Olivier Bernhard · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 42:59
Olivier Bernhard, co-founder of On running shoes, describes the technical innovations of On's early footwear designs on How I Built This.
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“We were probably the first brand using plate, a plate in the shoe, we call it speed board.”
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