Nadia Boujarwah
Founder Partner, Founder Collective. On 2 shows, 2 appearances. The Shows tab opens the full record on each.
founderexecutiveinvestor@NBoujarwah ↗LinkedIn ↗foundercollective.com ↗
Nadia Boujarwah is the co-founder and former CEO of Dia & Co, an inclusive fashion styling and e-commerce platform acquired by FullBeauty Brands in 2024. She currently serves as a Founder Partner at Founder Collective and an Entrepreneur in Residence at Harvard Business School.
2shows
2appearances
17statements
4resolved
3supported
0contradicted
75%fully supported
Everything Nadia Boujarwah said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Boujarwah: Restricting male VC and female founder dinners harms female founders
“As a founder, the relationship that I'm able to build, the trust, the partnership that we have with the members of our board and with our investors is critical to our success. And making sure that that happens in the same way that it would happen with a female…”
Boujarwah: Plus-size women spend 20 cents per dollar compared to smaller sizes
“That hundred million women today is spending only 20 cents on the dollar, what women in smaller sizes are spending”
Boujarwah: Fashion educators and retailers fail to prioritize plus-size technical design
“We have design educators who are not teaching what it looks like to be successful in garments for this customer. There are nuances to technical design and to grading and to construction. That really are required for success on the supply side that makes its wa…”
Boujarwah: VC gender imbalance leaves transformative female-led startups unfunded
“I think one of the biggest opportunities that we have for change in the world of VC is really in having more women venture capitalists. I think that there are so many opportunities, so many businesses that are likely not getting funded today that could have tr…”
Boujarwah: Plus-size customers spend disproportionately more online than standard apparel shoppers
“And we find that our customer really spends disproportionately relative to other customers online.”
Boujarwah: Traditional e-commerce fails to solve fit challenges in plus-size fashion
“The fundamental challenge that Persist is really a challenge around understanding fit, and that's one that traditional e-commerce just does not solve”
Boujarwah: Founder Collective passed on Dia & Co's initial pitch
“Yeah, we like to give Mike a hard time about this sometimes because founder collective did pass on Dia the first time we met them.”
Boujarwah: Dia & Co prioritizes net-new market expansion over existing market share
“Market share is not a measure of success at Dia. True market expansion is what's most important. To be able to interact with our customers in a way that not only shifts dollars that are being spent either in a different channel or with a different company towa…”
Boujarwah: 70% of US women wear plus size, but represent 16% of spend
“Nearly 70% of women in the U.S. Wear a size 14 and above, which is what the industry classifies as a plus size woman, and yet only 16% of clothing that's bought in the U.S. Is bought in those sizes”
Boujarwah: Plus-size market disparity is a supply-side failure, not low demand
“The premise of our business is that this is a supply site failure, and that these women are just as interested in fashion, just as excited about shopping.”
Boujarwah: Dia&Co has served over a million women across most US zip codes
“We've now worked with over a million women and have customers in 90% of zip codes in the country.”
Boujarwah: 100 million U.S. women are size 14 or larger
“There are a hundred million women in the U.S. Who are size 14 or above, which is what the industry classifies as plus size”
Boujarwah: Dia & Co raised its first round from friends and family
“Ultimately, we ended up not raising money from institutions. There were no institutional investors in our first round. We raised around from friends and family.”
Boujarwah: Dia & Co hit millions in run-rate before Founder Collective invested
“By the time that we had Founder Collective reemerged in conversations, the business was already doing millions of dollars in run rate revenue”
Boujarwah: Dia&Co launched seven in-house fashion brands in 2017
“So we did launch seven brands this year.”
Boujarwah: Dia & Co bootstrapped early orders using retail inventory and boxes
“We were shipping product in free USPS boxes. We were buying inventory at stores and shipping it to customers.”
One line per show, most statements first. The link opens Nadia's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 20VCLEDGER | Founder Partner, Founder Collective | 1 | 12 | 100% 2/2 | full record on 20VC → |
 MADLEDGER | Founder Partner, Founder Collective | 1 | 5 | 50% 1/2 | full record on the MAD Podcast → |