Nadia Boujarwah

Founder Partner, Founder Collective · 1 appearance on the record.

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founderexecutiveinvestor@NBoujarwah ↗LinkedIn ↗foundercollective.com ↗

Nadia Boujarwah is the co-founder and former CEO of Dia & Co, an inclusive fashion styling and e-commerce platform acquired by FullBeauty Brands in 2024. She currently serves as a Founder Partner at Founder Collective and an Entrepreneur in Residence at Harvard Business School.

5statements → 3claims → 2claims resolved → 4.4/5average certainty → 1.2/5average debate potential →

1 supported 1 partly supported 0 contradicted 1 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 1 opinion · 1 disclosure · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 2 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nadia argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Boujarwah: 70% of US women wear plus size, but represent 16% of spend

“Nearly 70% of women in the U.S. Wear a size 14 and above, which is what the industry classifies as a plus size woman, and yet only 16% of clothing that's bought in the U.S. Is bought in those sizes”

Nadia Boujarwah Nov 20, 2017 ▶ 1:46 Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co

What they said5 Episodes1

Everything Nadia Boujarwah said on the MAD Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported

Boujarwah: 70% of US women wear plus size, but represent 16% of spend

Nadia Boujarwah Nov 20, 2017 ▶ 1:46 Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co

Opinion

Boujarwah: Plus-size market disparity is a supply-side failure, not low demand

“The premise of our business is that this is a supply site failure, and that these women are just as interested in fashion, just as excited about shopping.”

Nadia Boujarwah Nov 20, 2017 ▶ 2:47 Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co

Assertion Not checkable as stated

Boujarwah: Dia&Co has served over a million women across most US zip codes

“We've now worked with over a million women and have customers in 90% of zip codes in the country.”

Nadia Boujarwah Nov 20, 2017 ▶ 5:08 Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co

Disclosure

Boujarwah: Dia&Co launched seven in-house fashion brands in 2017

“So we did launch seven brands this year.”

Nadia Boujarwah Nov 20, 2017 ▶ 15:53 Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co

Assertion Partly supported

Boujarwah: Global apparel industry is larger than the automotive industry

“It is bigger than the automotive industry and many entertainment industries.”

Nadia Boujarwah Nov 20, 2017 ▶ 0:55 Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co

Appearances (1)

Episode	Date	Speaking time
Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmulle	Nov 20, 2017	6m

Nadia Boujarwah

The record, in short

Their most notable supported claim

Appearances (1)

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