The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Boujarwah: 70% of US women wear plus size, but represent 16% of spend
“Nearly 70% of women in the U.S. Wear a size 14 and above, which is what the industry classifies as a plus size woman, and yet only 16% of clothing that's bought in the U.S. Is bought in those sizes”
Boujarwah: Plus-size market disparity is a supply-side failure, not low demand
“The premise of our business is that this is a supply site failure, and that these women are just as interested in fashion, just as excited about shopping.”
Boujarwah: Dia&Co has served over a million women across most US zip codes
“We've now worked with over a million women and have customers in 90% of zip codes in the country.”