“It is bigger than the automotive industry and many entertainment industries.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Nadia Boujarwah
AssertionSupported
Boujarwah: 70% of US women wear plus size, but represent 16% of spend
“Nearly 70% of women in the U.S. Wear a size 14 and above, which is what the industry classifies as a plus size woman, and yet only 16% of clothing that's bought in the U.S. Is bought in those sizes”
Nadia BoujarwahNov 20, 2017▶ 1:46Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co
Opinion
Boujarwah: Plus-size market disparity is a supply-side failure, not low demand
“The premise of our business is that this is a supply site failure, and that these women are just as interested in fashion, just as excited about shopping.”
Nadia BoujarwahNov 20, 2017▶ 2:47Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co
AssertionNot checkable as stated
Boujarwah: Dia&Co has served over a million women across most US zip codes
“We've now worked with over a million women and have customers in 90% of zip codes in the country.”
Nadia BoujarwahNov 20, 2017▶ 5:08Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co
Disclosure
Boujarwah: Dia&Co launched seven in-house fashion brands in 2017
“So we did launch seven brands this year.”
Nadia BoujarwahNov 20, 2017▶ 15:53Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co
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