Boujarwah: Dia&Co has served over a million women across most US zip codes
Nadia Boujarwah · Using Data to Deliver a Better Customer Experience // Nadia Boujarwah & Christa Stelzmuller, Dia&Co · Nov 20, 2017 · at 5:08
Nadia Boujarwah, founder and CEO of Dia&Co, shares company reach and scale metrics at Data Driven NYC.
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“We've now worked with over a million women and have customers in 90% of zip codes in the country.”
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More from Nadia Boujarwah
Boujarwah: 70% of US women wear plus size, but represent 16% of spend
“Nearly 70% of women in the U.S. Wear a size 14 and above, which is what the industry classifies as a plus size woman, and yet only 16% of clothing that's bought in the U.S. Is bought in those sizes”
Boujarwah: Plus-size market disparity is a supply-side failure, not low demand
“The premise of our business is that this is a supply site failure, and that these women are just as interested in fashion, just as excited about shopping.”