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Boujarwah: Dia & Co raised its first round from friends and family

Nadia Boujarwah · 20VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co · Feb 16, 2018 · at 9:24

Nadia Boujarwah, founder and CEO of Dia & Co, describes how the company funded its initial operations after failing to attract early institutional venture funds.

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“Ultimately, we ended up not raising money from institutions. There were no institutional investors in our first round. We raised around from friends and family.”

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