Boujarwah: Plus-size customers spend disproportionately more online than standard apparel shoppers
Nadia Boujarwah · 20VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co · Feb 16, 2018 · at 6:42
Nadia Boujarwah, Founder & CEO of Dia & Co, discusses customer purchasing patterns in plus-size fashion e-commerce.
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“And we find that our customer really spends disproportionately relative to other customers online.”
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