Nadia Boujarwah is the founder and CEO of plus-size fashion startup Dia & Co. Founder Collective later became an investor in the company.
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“Yeah, we like to give Mike a hard time about this sometimes because founder collective did pass on Dia the first time we met them.”
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More from Nadia Boujarwah
Insight
Boujarwah: Restricting male VC and female founder dinners harms female founders
“As a founder, the relationship that I'm able to build, the trust, the partnership that we have with the members of our board and with our investors is critical to our success. And making sure that that happens in the same way that it would happen with a female…”
Nadia BoujarwahFeb 16, 2018▶ 19:0920VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co
AssertionSupported
Boujarwah: Plus-size women spend 20 cents per dollar compared to smaller sizes
“That hundred million women today is spending only 20 cents on the dollar, what women in smaller sizes are spending”
Nadia BoujarwahFeb 16, 2018▶ 4:5520VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co
AssertionNot checkable as stated
Boujarwah: Fashion educators and retailers fail to prioritize plus-size technical design
“We have design educators who are not teaching what it looks like to be successful in garments for this customer. There are nuances to technical design and to grading and to construction. That really are required for success on the supply side that makes its wa…”
Nadia BoujarwahFeb 16, 2018▶ 5:3420VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co
“I think one of the biggest opportunities that we have for change in the world of VC is really in having more women venture capitalists. I think that there are so many opportunities, so many businesses that are likely not getting funded today that could have tr…”
Nadia BoujarwahFeb 16, 2018▶ 22:3420VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co
AssertionNot checkable as stated
Boujarwah: Plus-size customers spend disproportionately more online than standard apparel shoppers
“And we find that our customer really spends disproportionately relative to other customers online.”
Nadia BoujarwahFeb 16, 2018▶ 6:4220VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co
Insight
Boujarwah: Traditional e-commerce fails to solve fit challenges in plus-size fashion
“The fundamental challenge that Persist is really a challenge around understanding fit, and that's one that traditional e-commerce just does not solve”
Nadia BoujarwahFeb 16, 2018▶ 6:4720VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co
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