Boujarwah: Dia & Co prioritizes net-new market expansion over existing market share
Nadia Boujarwah · 20VC: How To Think About Founder-Category Fit, Why The Biggest Opportunities Are In Category Re-Architecture & What Can Be Done To Increase The Amount of Women In VC with Nadia Boujarwah, Founder & CEO @ Dia & Co · Feb 16, 2018 · at 14:08
Nadia Boujarwah, founder and CEO of Dia & Co, discusses how her plus-size fashion company approaches market opportunity differently than traditional e-commerce retailers.
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“Market share is not a measure of success at Dia. True market expansion is what's most important. To be able to interact with our customers in a way that not only shifts dollars that are being spent either in a different channel or with a different company towards us, but really being able to create dollars for the first time is something that we are uniquely positioned to be able to do, and that's really quite different from the approach that nearly any other company takes in this category in particular.”
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