Jesse Itzler
Founder, The 100 Mile Group. On 2 shows, 3 appearances. The Shows tab opens the full record on each.
founderinvestorauthorathlete@jesseitzler ↗LinkedIn ↗jesseitzler.com ↗Wikipedia ↗
Jesse Itzler is an entrepreneur, author, and endurance athlete. He co-founded Marquis Jet, which was acquired by Berkshire Hathaway's NetJets, and was an early partner in Zico Coconut Water.
2shows
3appearances
29statements
13resolved
6supported
1contradicted
46%fully supported
105said about them ↓ Everything Jesse Itzler said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Itzler: Selling a company feels the same as finishing a marathon
“A wire's a wire. You get the wire, and it's, like, the same feeling you get when you sell a business. Is the same feeling you get when you finish the marathon, you walk an old lady across the street, or you do anything that makes you feel good about yourself. …”
Itzler: Marquis Jet was the only profitable private jet startup out of 65
“I think there were like 65 private jet companies that put a flag in the ground from when we started to when we sold, and I think we were the only one that made money.”
Itzler: Entrepreneurs must deliberately put themselves in embarrassing situations
“I think if you want to be an entrepreneur, part of being an entrepreneur is you have to get over the fear of being embarrassed. You know, it's like the best gift you can give yourself in anything, entrepreneur or not. Once you get over the fear of being embarr…”
Itzler: Most people earn 5x to 10x more in their 40s and 50s
“In your twenties and thirties, for most people, you're gonna make five to 10 times more money in your forties and fifties than you will in your twenties and thirties, because you'll have more contacts, you'll be better at whatever it is you do, you'll be much …”
Itzler: Marquis Jet generated approximately $5B in aggregate sales
“Marquee was, I mean, Marquee, we did like five billion in sales.”
Itzler: Keynote speakers must tell proprietary stories only they can tell
“The most important thing is to tell stories in a speech that only you can tell. So if I say, You know, hey, you have to get comfortable being uncomfortable. A million people can say that. But if I say, you know, I rode my bike across the United States of Ameri…”
Itzler: I sold my sports music business at 27 for up to $20M
“I sold that company to a public company called SFX, and that was my first, I was 27, we sold it for four million bucks, and then we had, there was an earn out for another 12 or 16 or something, which we earned out”
Itzler: Marquis Jet generated close to $200M in first-year sales
“Year one, we did, I think we did like close to two hundred million in sales year one.”
Itzler: Marquis Jet reached 4,000 members and $1B in annual revenue
“As we got big, all of a sudden, you know, we have 4000 members. We're doing a billion dollars a year. Then the model changed, and we had to start buying our airplanes.”
Jesse Itzler: Workers gain leverage by making themselves irreplaceable
“One, I think you should make yourself irreplaceable. That's really important. Then you have the leverage, like, you can't even fire me. I know everybody, every customer, I'm unfireable. Now you have some leverage.”
Itzler: Zico Coconut Water sold to Coca-Cola for nearly $100M
“We were thinking like maybe close to a hundred million when we sold it.”
Itzler: Marquis Jet launched with only $4M from friends and family
“Like, I think we raised four million dollars from friends and family, which to start a jet company, I mean, it doesn't make any sense.”
Itzler: Marquis Jet customers spent an average of $250,000 annually
“I remember sitting with my partner, like, our average sale was, we were, people were spending about 250,000 dollars a year. They didn't have to, but like, on average, a year with us on jet time.”
Itzler: 50 Cent interned with him for a year and a half
“So Curtis came in, and he worked with me for like a year and a half, and then he became 50 cent.”
Itzler: 50 Cent mandated Marquis Jet exclusivity in all his contracts
“And then the next day he wrote into all of his contracts he would only fly with Marquee Jet.”
Itzler: I have started 20 companies that failed over my career
“I've also had 20 companies that didn't work.”
Itzler: Dwayne Johnson's Teremana Tequila is valued north of $1 billion
“He created and partnered with The Rock on The Rock's tequila. It's worth over, north of a billion dollars.”
Itzler: Helix Sleep sold for hundreds of millions of dollars
“Adam Tishman, who is my intern, created Helix, this mattresses. Sold for hundreds of millions of dollars.”
Itzler: I lost my entire fortune after selling my first company
“And you know what happened to me then? I lost it. Because I didn't know anything about it. And fortunately, I was able to bounce back through having other successful businesses and failures, but no one ever told me about it.”
Itzler: I have founded five companies but never served as CEO
“I have never, I've never been the CEO of a business. I've never ran or operated a business, but I've been a founder, I think, five times.”
Itzler: The average Marquis Jet customer spent $235K to $250K annually
“Yeah, no, because our average customer spent close, I think it was 250 or 235,000 dollars a year.”
Itzler: 245 million Americans eat pickles annually
“Well, like, two hundred and forty-five million Americans eat pickles every year. It's like 75% of our population eat pickles.”
The other half of the tape: Jesse Itzler's own voice is left out of every number here. Other people bring the name up 100 times in 20 episodes across the shows. 5 statements on the record name them. every mention, with the transcript →
Who brings them up most Shaan Puri 60Sam Parr 19Codie Sanchez 14Devon Levesque 4Cody Ko 2Patrick Campbell 1
Statements about Jesse Itzler, by other people (5)
Puri: My First Million edited out awkward exchange with Jesse Itzler
“We had to cut it out of the episode because he got so awkward.”
Broke Jesse Itzler bought cheap lunch at Beverly Hills Hotel to network
“One of my friends, Jesse Eitzler, when he had no money before he married Sarah Blakely and they became billionaires and he started NetJets and a bunch It was big companies. He used to go to the Beverly Hills Hotel in in California. And he had no money then, bu…”
Levesque partnered with Jesse Itzler without reading the contract beyond equity terms
“When he came to me about all day running I was, I didn't even, to be honest, I didn't even look at the paperwork. I know how much equity I own in the business, but like, besides that, I was like, I trust this guy, you know, I saw it, DocuSign came in, I signed…”
Parr: Jesse Itzler's endurance event company 29029 does eight figures in revenue
“They do eight figures a year in revenue, and what they do is they have got these events all over the country, and they pick a really tall hill or mountain, and you climb up that short mountain as many times as it takes to equal Mount Everest, and so it's like,…”
Every mention by year
tap a year for its mentions
My First Million 82
BigDeal 18
2026 1 mention in 1 episode
2025 36 mentions in 6 episodes 6 per episode
- WATCH THIS EVERY DAY To Brainwash Yourself! I Devon Levesque
- We spent 48 hours with MrBeast + 11 Billionaires
- He launched a sweaty startup in high school. Now he'll be a millionaire by 18
- What’s truly going on inside DOGE?
- It's Boring, But It Will Make Even Beginners More Money
- The Step by Step Guide to Making Money: From Broke to Millionaire - Lewis Howes
- every mention in 2025, scene by scene →
2024 28 mentions in 10 episodes 3 per episode
- How To Go Beast Mode As A Founder
- Q&A: Gut punches, favorite guests, plus advice for life
- How Mike Posner built a music empire from his dorm room
- We Bet This App Idea Could Be Bigger Than Reddit
- 3 Things You Need To Outperform 99% Of Entrepreneurs
- 3 Anti-Comfort Businesses That Are Making Millions
- The 2024 Milly Awards
- The GameStop Guy Has Returned… (And Has A New $210M Bet)
- 2 more episodes that year, every mention in 2024 →
One line per show, most statements first. The link opens Jesse's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| BIGDEALLEDGER | Founder, The 100 Mile Group | 2 | 16 | 67% 4/6 | full record on BigDeal → |
| MY FIRST MILLIONLEDGER | Founder, The 100 Mile Group | 1 | 13 | 29% 2/7 | full record on My First Million → |