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Jesse Itzler

Founder, The 100 Mile Group · 2 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestorauthorathlete@jesseitzler ↗LinkedIn ↗jesseitzler.com ↗Wikipedia ↗

Jesse Itzler is an entrepreneur, author, and endurance athlete. He co-founded Marquis Jet, which was acquired by Berkshire Hathaway's NetJets, and was an early partner in Zico Coconut Water.

16statements → 11claims → 6claims resolved → 67%fully supported → 3.88/5average certainty → 1.25/5average debate potential → ≈4.0/5argument clarity, estimated → 20said about them ↓

4 supported 2 partly supported 0 contradicted 1 not yet assessed 4 not checkable as stated how the 11 claims stand · each chip opens the sources

11 assertions · 4 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 11 claims: statements the public record can support or contradict. 6 are resolved, 1 is not yet assessed, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jesse argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Itzler: Zico Coconut Water sold to Coca-Cola for nearly $100M
“We were thinking like maybe close to a hundred million when we sold it.”
Jesse Itzler Oct 15, 2024 ▶ 25:00 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
80% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jesse Itzler on measured tape to publish a rate. This says nothing about how they speak.

Everything Jesse Itzler said on BigDeal that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Itzler: Entrepreneurs must deliberately put themselves in embarrassing situations
“I think if you want to be an entrepreneur, part of being an entrepreneur is you have to get over the fear of being embarrassed. You know, it's like the best gift you can give yourself in anything, entrepreneur or not. Once you get over the fear of being embarr…”
Jesse Itzler Oct 15, 2024 ▶ 4:12 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Insight
Itzler: Most people earn 5x to 10x more in their 40s and 50s
“In your twenties and thirties, for most people, you're gonna make five to 10 times more money in your forties and fifties than you will in your twenties and thirties, because you'll have more contacts, you'll be better at whatever it is you do, you'll be much …”
Jesse Itzler Oct 15, 2024 ▶ 23:58 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Partly supported
Itzler: Marquis Jet generated approximately $5B in aggregate sales
“Marquee was, I mean, Marquee, we did like five billion in sales.”
Jesse Itzler Oct 15, 2024 ▶ 25:07 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Insight
Itzler: Keynote speakers must tell proprietary stories only they can tell
“The most important thing is to tell stories in a speech that only you can tell. So if I say, You know, hey, you have to get comfortable being uncomfortable. A million people can say that. But if I say, you know, I rode my bike across the United States of Ameri…”
Jesse Itzler Oct 15, 2024 ▶ 1:12:47 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Insight
Jesse Itzler: Workers gain leverage by making themselves irreplaceable
“One, I think you should make yourself irreplaceable. That's really important. Then you have the leverage, like, you can't even fire me. I know everybody, every customer, I'm unfireable. Now you have some leverage.”
Jesse Itzler Jul 23, 2025 ▶ 2:12 I Asked 6 Billionaires How To Get Rich
Assertion Supported
Itzler: Zico Coconut Water sold to Coca-Cola for nearly $100M
“We were thinking like maybe close to a hundred million when we sold it.”
Jesse Itzler Oct 15, 2024 ▶ 25:00 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Not checkable as stated
Itzler: Marquis Jet launched with only $4M from friends and family
“Like, I think we raised four million dollars from friends and family, which to start a jet company, I mean, it doesn't make any sense.”
Jesse Itzler Oct 15, 2024 ▶ 25:27 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Not checkable as stated
Itzler: Marquis Jet customers spent an average of $250,000 annually
“I remember sitting with my partner, like, our average sale was, we were, people were spending about 250,000 dollars a year. They didn't have to, but like, on average, a year with us on jet time.”
Jesse Itzler Oct 15, 2024 ▶ 26:32 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Supported
Itzler: 50 Cent interned with him for a year and a half
“So Curtis came in, and he worked with me for like a year and a half, and then he became 50 cent.”
Jesse Itzler Oct 15, 2024 ▶ 29:13 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Not checkable as stated
Itzler: 50 Cent mandated Marquis Jet exclusivity in all his contracts
“And then the next day he wrote into all of his contracts he would only fly with Marquee Jet.”
Jesse Itzler Oct 15, 2024 ▶ 31:01 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Not checkable as stated
Itzler: I have started 20 companies that failed over my career
“I've also had 20 companies that didn't work.”
Jesse Itzler Oct 15, 2024 ▶ 38:29 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Supported
Itzler: Dwayne Johnson's Teremana Tequila is valued north of $1 billion
“He created and partnered with The Rock on The Rock's tequila. It's worth over, north of a billion dollars.”
Jesse Itzler Oct 15, 2024 ▶ 46:45 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Not publicly verifiable
Itzler: Helix Sleep sold for hundreds of millions of dollars
“Adam Tishman, who is my intern, created Helix, this mattresses. Sold for hundreds of millions of dollars.”
Jesse Itzler Oct 15, 2024 ▶ 46:53 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Supported
Itzler: Running Man wellness festival featured a 5,000-square-foot sauna
“We had a thousand people there. It's a three-day like wellness festival in the middle of Georgia. And it's kind of like the Woodstock of wellness. There's speakers and breakout sessions and music, and bands, and we built the world's biggest sauna. It's almost …”
Jesse Itzler Oct 15, 2024 ▶ 13:51 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Assertion Partly supported
Itzler: Warren Buffett says private jets are the one luxury people never give up
“I remember Warren Buffett saying that's like the one thing you'll never get rid of is, is private jet.”
Jesse Itzler Oct 15, 2024 ▶ 18:16 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure
Disclosure
Itzler: Marquis Jet flew 3,000 cultural and business leaders
“When we had Marquee Jet, which is my first successful, second successful company, but the biggest. We flew 3000 of the who's who of pop culture, entertainers, CEOs, whatever. I was 2829 years old when we started the company”
Jesse Itzler Oct 15, 2024 ▶ 22:57 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure

The other half of the tape: Jesse Itzler's own voice is left out of every number here. Other people bring the name up 18 times in 4 episodes on BigDeal. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Codie Sanchez 14Devon Levesque 4

Statements about Jesse Itzler, by other people (2)

Assertion Supported
Broke Jesse Itzler bought cheap lunch at Beverly Hills Hotel to network
“One of my friends, Jesse Eitzler, when he had no money before he married Sarah Blakely and they became billionaires and he started NetJets and a bunch It was big companies. He used to go to the Beverly Hills Hotel in in California. And he had no money then, bu…”
Codie Sanchez Jun 2, 2025 ▶ 13:24 It's Boring, But It Will Make Even Beginners More Money
Disclosure
Levesque partnered with Jesse Itzler without reading the contract beyond equity terms
“When he came to me about all day running I was, I didn't even, to be honest, I didn't even look at the paperwork. I know how much equity I own in the business, but like, besides that, I was like, I trust this guy, you know, I saw it, DocuSign came in, I signed…”
Devon Levesque Feb 12, 2025 ▶ 26:13 WATCH THIS EVERY DAY To Brainwash Yourself! I Devon Levesque

Every mention by year

tap a year for its mentions
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02320242025episodes it came up in
0031.56320242025episodesmentions per episode
2025 17 mentions in 3 episodes 6 per episode
2024 1 mention in 1 episode

Appearances (2)

EpisodeDateSpeaking time
I Asked 6 Billionaires How To Get Rich Jul 23, 2025 1m
How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure Oct 15, 2024 51m
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