Opinion
Levesque: Earning money is relatively simple today, especially in America
“Like there's not, it's not that hard to make money. It's very simple to make money in this world, especially in the United States of America.”
Insight
Levesque: Obsessively climbing mountains is the same rat race as Wall Street
“I put those people in the same category of humans that are in the rat race on wall street. It's the same thing. It's just a different industry. You know, you're still trying to climb the biggest mountain and do it the fastest and be out there. And You know, it…”
Disclosure
Levesque: Schedule recreation and workouts first, fitting work in between
“I put it first on the calendar. That's that. If I'm making my calendar throughout the day, it's I'm going to go mountain biking. I'm going to sign a cold plunge. I'm going to work out. And if I have time, I'll work in between. And that's just very simple.”
Disclosure
Levesque charges $7,500 annually for his all-inclusive, alcohol-free Sweet Honey Farm
“7500 for the year, and you get everything. It's, I'm just putting, you know, I'm not serving alcohol there's no drugs, it's just very, come and feel good.”
Assertion Not checkable as stated
Levesque claims his private farm has 20 members with $200M+ company exits
“I would say there's, Shoot, maybe 20 members there that have all sold their company for over two hundred million, they cashed out, and they just come for the day and hang out.”
Disclosure
Levesque: I Reject Any Opportunity That Conflicts With My Five Values
“Cody, if there's something on my schedule that doesn't lie with one of those fives, a person, a place, a thing, a business opportunity, an investment, I'm just not doing it. I don't give a fuck. I'm not doing it. I'm just not doing it. It's, that's how stubbor…”
Disclosure
Levesque partnered with Jesse Itzler without reading the contract beyond equity terms
“When he came to me about all day running I was, I didn't even, to be honest, I didn't even look at the paperwork. I know how much equity I own in the business, but like, besides that, I was like, I trust this guy, you know, I saw it, DocuSign came in, I signed…”
Disclosure
Levesque lost $200,000 on a stock because he couldn't execute the sale
“I made an investment maybe like four years ago, and the investment it was like, it was a small amount. I think it was like 10 grand to make two 50. It was a great return, right? And on the day where I was supposed to cash out the two 50, I didn't know how to c…”
Assertion Not checkable as stated
Devon Levesque: Sweet Honey Farm has a 10,000-person waitlist
“There's 10,000 people on the wait list.”
Insight
Levesque: Hype businesses are like nightclubs; build sustainable restaurants instead
“A good analogy is nightclubs versus restaurants. Nightclubs are in and out. They're quick two, three years. They're hot in the city. People go to them. And then, you know, three years later, they rebrand new nightclub. I like the restaurant that's open for 253…”
Disclosure
Levesque admits his Antarctica expedition with Diplo generated zero profit
“Did I make, did we make money on the Diplo and Erica trip? No. Zero. You know what I mean? First couple of years of running man, we've made no money.”
Assertion Supported
Levesque: Promix Nutrition was recently sold
“We just sold Promix, and I asked all my sisters, what do you need? And they all said, nothing. We're good.”
Assertion Not checkable as stated
Levesque paid $250,000 entirely out of pocket to climb Mount Everest
“250,000 dollars.
[4169] SPEAKER_05: Wow.
[4170] Codie Sanchez: And two months.
[4171] Codie Sanchez: That's wild.
[4172] SPEAKER_14: Yeah.
[4172] Codie Sanchez: .
[4173] Devon Levesque: And no sponsors. That was all out of pocket.”
Assertion Not checkable as stated
Devon Levesque made his first million selling a fitness training business
“I was training people in New York, and so I saved up some good money there, and then I built a training business and sold that. And that's kind of how I made my first million”
Disclosure
Levesque: All Day Running tested roughly 20 concepts at launch
“All day running, We started with like, 20 different concepts. We started with a calendar. We started with, you know, daily workouts. We started with gear. We started with a monthly call. We started with run clubs, and we do that on purpose. Throw, throw it at …”
Disclosure
Levesque resolves major decisions by individually polling a 12-friend group chat
“When I have a big decision to make, I have a group chat of 12 of my buddies, I call each one of my buddies and I say the exact same issue to each one... And out of those 12 guys, I come up with my answer.”
Disclosure
Levesque refuses to do any activity unless scheduled in Microsoft Outlook
“I don't do anything if it's not in my schedule and outlook. I look at my schedule. I mean, feeding the dogs, going to the farm, sauna, cold plunging, it's all on there.”
