Jesse Itzler discusses the sale of Zico Coconut Water to The Coca-Cola Company with host Codie Sanchez.
Insight
Itzler: Entrepreneurs must deliberately put themselves in embarrassing situations
“I think if you want to be an entrepreneur, part of being an entrepreneur is you have to get over the fear of being embarrassed. You know, it's like the best gift you can give yourself in anything, entrepreneur or not. Once you get over the fear of being embarr…”
Insight
Itzler: Most people earn 5x to 10x more in their 40s and 50s
“In your twenties and thirties, for most people, you're gonna make five to 10 times more money in your forties and fifties than you will in your twenties and thirties, because you'll have more contacts, you'll be better at whatever it is you do, you'll be much …”
Assertion Partly supported
Itzler: Marquis Jet generated approximately $5B in aggregate sales
“Marquee was, I mean, Marquee, we did like five billion in sales.”
Insight
Itzler: Keynote speakers must tell proprietary stories only they can tell
“The most important thing is to tell stories in a speech that only you can tell. So if I say, You know, hey, you have to get comfortable being uncomfortable. A million people can say that. But if I say, you know, I rode my bike across the United States of Ameri…”
Insight
Jesse Itzler: Workers gain leverage by making themselves irreplaceable
“One, I think you should make yourself irreplaceable. That's really important. Then you have the leverage, like, you can't even fire me. I know everybody, every customer, I'm unfireable. Now you have some leverage.”
Assertion Not checkable as stated
Itzler: Marquis Jet launched with only $4M from friends and family
“Like, I think we raised four million dollars from friends and family, which to start a jet company, I mean, it doesn't make any sense.”