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Jesse Itzler

Founder, The 100 Mile Group · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestorauthorathlete@jesseitzler ↗LinkedIn ↗jesseitzler.com ↗Wikipedia ↗

Jesse Itzler is an entrepreneur, author, and endurance athlete. He co-founded Marquis Jet, which was acquired by Berkshire Hathaway's NetJets, and was an early partner in Zico Coconut Water.

13statements → 9claims → 7claims resolved → 29%fully supported → 3.85/5average certainty → 1.31/5average debate potential → ≈4.0/5argument clarity, estimated → 85said about them ↓

2 supported 4 partly supported 1 contradicted 2 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 insight · 3 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 7 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jesse argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Itzler: I am a part owner of the Atlanta Hawks
“I'm part owner of the Atlanta Hawks.”
Jesse Itzler Oct 5, 2023 ▶ 55:38 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

Their most notable contradicted claim

Assertion Contradicted
Itzler: Marquis Jet generated close to $200M in first-year sales
“Year one, we did, I think we did like close to two hundred million in sales year one.”
Jesse Itzler Oct 5, 2023 ▶ 30:39 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
25% certainty 3
70% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jesse Itzler on measured tape to publish a rate. This says nothing about how they speak.

Everything Jesse Itzler said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Itzler: Selling a company feels the same as finishing a marathon
“A wire's a wire. You get the wire, and it's, like, the same feeling you get when you sell a business. Is the same feeling you get when you finish the marathon, you walk an old lady across the street, or you do anything that makes you feel good about yourself. …”
Jesse Itzler Oct 5, 2023 ▶ 1:08:28 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Not checkable as stated
Itzler: Marquis Jet was the only profitable private jet startup out of 65
“I think there were like 65 private jet companies that put a flag in the ground from when we started to when we sold, and I think we were the only one that made money.”
Jesse Itzler Oct 5, 2023 ▶ 44:26 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Partly supported
Itzler: I sold my sports music business at 27 for up to $20M
“I sold that company to a public company called SFX, and that was my first, I was 27, we sold it for four million bucks, and then we had, there was an earn out for another 12 or 16 or something, which we earned out”
Jesse Itzler Oct 5, 2023 ▶ 16:37 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Contradicted
Itzler: Marquis Jet generated close to $200M in first-year sales
“Year one, we did, I think we did like close to two hundred million in sales year one.”
Jesse Itzler Oct 5, 2023 ▶ 30:39 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Partly supported
Itzler: Marquis Jet reached 4,000 members and $1B in annual revenue
“As we got big, all of a sudden, you know, we have 4000 members. We're doing a billion dollars a year. Then the model changed, and we had to start buying our airplanes.”
Jesse Itzler Oct 5, 2023 ▶ 36:21 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Disclosure
Itzler: I lost my entire fortune after selling my first company
“And you know what happened to me then? I lost it. Because I didn't know anything about it. And fortunately, I was able to bounce back through having other successful businesses and failures, but no one ever told me about it.”
Jesse Itzler Oct 5, 2023 ▶ 18:52 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Disclosure
Itzler: I have founded five companies but never served as CEO
“I have never, I've never been the CEO of a business. I've never ran or operated a business, but I've been a founder, I think, five times.”
Jesse Itzler Oct 5, 2023 ▶ 35:36 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Partly supported
Itzler: The average Marquis Jet customer spent $235K to $250K annually
“Yeah, no, because our average customer spent close, I think it was 250 or 235,000 dollars a year.”
Jesse Itzler Oct 5, 2023 ▶ 37:44 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Supported
Itzler: I am a part owner of the Atlanta Hawks
“I'm part owner of the Atlanta Hawks.”
Jesse Itzler Oct 5, 2023 ▶ 55:38 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Supported
Itzler: 245 million Americans eat pickles annually
“Well, like, two hundred and forty-five million Americans eat pickles every year. It's like 75% of our population eat pickles.”
Jesse Itzler Oct 5, 2023 ▶ 56:56 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Partly supported
Itzler: 5-Hour Energy Sold 10 Million Bottles Every Week
“They were selling 10,000,002 and a half bottle, ounce bottles every week. Ten million!”
Jesse Itzler Oct 5, 2023 ▶ 1:02:01 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Assertion Not checkable as stated
Itzler: My entire marketing strategy in my 20s was writing 10 daily handwritten letters
“In my twenties, I didn't have a way to, I had no, I was really on a super tight budget. I was writing 10 handwritten letters. I went a year, not every single day, but pretty much writing about 10 handwritten letters a day. And that was my entire marketing stra…”
Jesse Itzler Oct 5, 2023 ▶ 1:12:22 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)
Disclosure
Itzler: I schedule one major year-defining 'Misogi' challenge annually
“I try to have one big year defining thing on my calendar every year. Last year was my bike ride across America. 2015 was living with the seal, the book I wrote. 2017, I lived on a monastery. 20 16 or something. I started 29 or 29 this company with my partner. …”
Jesse Itzler Oct 5, 2023 ▶ 1:18:35 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

The other half of the tape: Jesse Itzler's own voice is left out of every number here. Other people bring the name up 82 times in 16 episodes on My First Million. 3 statements on the record name them. every mention, with the transcript →

Who brings them up most Shaan Puri 60Sam Parr 19Cody Ko 2Patrick Campbell 1

Statements about Jesse Itzler, by other people (3)

Disclosure
Puri: My First Million edited out awkward exchange with Jesse Itzler
“We had to cut it out of the episode because he got so awkward.”
Shaan Puri Dec 18, 2023 ▶ 18:14 The 2023 Milly Awards (#531)
Assertion Not checkable as stated
Parr: Jesse Itzler's endurance event company 29029 does eight figures in revenue
“They do eight figures a year in revenue, and what they do is they have got these events all over the country, and they pick a really tall hill or mountain, and you climb up that short mountain as many times as it takes to equal Mount Everest, and so it's like,…”
Sam Parr Jun 7, 2024 ▶ 42:47 The GameStop Guy Has Returned… (And Has A New $210M Bet)
Assertion Not checkable as stated
Puri: A $100 tip from Itzler funded my startup's first major flight
“And so you plus a little like side job that I had became the money we paid for the ticket to fly that guy out, which definitely changed the trajectory of our life.”
Shaan Puri Oct 5, 2023 ▶ 13:01 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

Every mention by year

tap a year for its mentions
0020540102023202420252026episodesmentions
05102023202420252026episodes it came up in
007.5515102023202420252026episodesmentions per episode
2026 1 mention in 1 episode
2025 19 mentions in 3 episodes 6 per episode
2024 27 mentions in 9 episodes 3 per episode
2023 35 mentions in 3 episodes 12 per episode

Appearances (1)

EpisodeDateSpeaking time
Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504) Oct 5, 2023 50m
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