The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 13 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Itzler: Selling a company feels the same as finishing a marathon
“A wire's a wire. You get the wire, and it's, like, the same feeling you get when you sell a business. Is the same feeling you get when you finish the marathon, you walk an old lady across the street, or you do anything that makes you feel good about yourself. …”
Itzler: Marquis Jet was the only profitable private jet startup out of 65
“I think there were like 65 private jet companies that put a flag in the ground from when we started to when we sold, and I think we were the only one that made money.”
Itzler: I sold my sports music business at 27 for up to $20M
“I sold that company to a public company called SFX, and that was my first, I was 27, we sold it for four million bucks, and then we had, there was an earn out for another 12 or 16 or something, which we earned out”
Itzler: Marquis Jet generated close to $200M in first-year sales
“Year one, we did, I think we did like close to two hundred million in sales year one.”
Itzler: Marquis Jet reached 4,000 members and $1B in annual revenue
“As we got big, all of a sudden, you know, we have 4000 members. We're doing a billion dollars a year. Then the model changed, and we had to start buying our airplanes.”
Itzler: I lost my entire fortune after selling my first company
“And you know what happened to me then? I lost it. Because I didn't know anything about it. And fortunately, I was able to bounce back through having other successful businesses and failures, but no one ever told me about it.”
Itzler: I have founded five companies but never served as CEO
“I have never, I've never been the CEO of a business. I've never ran or operated a business, but I've been a founder, I think, five times.”
Itzler: The average Marquis Jet customer spent $235K to $250K annually
“Yeah, no, because our average customer spent close, I think it was 250 or 235,000 dollars a year.”
Itzler: 245 million Americans eat pickles annually
“Well, like, two hundred and forty-five million Americans eat pickles every year. It's like 75% of our population eat pickles.”
Itzler: 5-Hour Energy Sold 10 Million Bottles Every Week
“They were selling 10,000,002 and a half bottle, ounce bottles every week. Ten million!”
Itzler: My entire marketing strategy in my 20s was writing 10 daily handwritten letters
“In my twenties, I didn't have a way to, I had no, I was really on a super tight budget. I was writing 10 handwritten letters. I went a year, not every single day, but pretty much writing about 10 handwritten letters a day. And that was my entire marketing stra…”
Itzler: I schedule one major year-defining 'Misogi' challenge annually
“I try to have one big year defining thing on my calendar every year. Last year was my bike ride across America. 2015 was living with the seal, the book I wrote. 2017, I lived on a monastery. 20 16 or something. I started 29 or 29 this company with my partner. …”