Jesse Itzler

Everything Jesse Itzler said on any show that made the record, most notable first. Each card names its show and opens the statement there.

MY FIRST MILLION Assertion Not checkable as stated

Itzler: My entire marketing strategy in my 20s was writing 10 daily handwritten letters

“In my twenties, I didn't have a way to, I had no, I was really on a super tight budget. I was writing 10 handwritten letters. I went a year, not every single day, but pretty much writing about 10 handwritten letters a day. And that was my entire marketing stra…”

Jesse Itzler Oct 5, 2023 ▶ 1:12:22 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

MY FIRST MILLION Disclosure

Itzler: I schedule one major year-defining 'Misogi' challenge annually

“I try to have one big year defining thing on my calendar every year. Last year was my bike ride across America. 2015 was living with the seal, the book I wrote. 2017, I lived on a monastery. 20 16 or something. I started 29 or 29 this company with my partner. …”

Jesse Itzler Oct 5, 2023 ▶ 1:18:35 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

BIGDEAL Assertion Supported

Itzler: Running Man wellness festival featured a 5,000-square-foot sauna

“We had a thousand people there. It's a three-day like wellness festival in the middle of Georgia. And it's kind of like the Woodstock of wellness. There's speakers and breakout sessions and music, and bands, and we built the world's biggest sauna. It's almost …”

Jesse Itzler Oct 15, 2024 ▶ 13:51 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure

BIGDEAL Assertion Partly supported

Itzler: Warren Buffett says private jets are the one luxury people never give up

“I remember Warren Buffett saying that's like the one thing you'll never get rid of is, is private jet.”

Jesse Itzler Oct 15, 2024 ▶ 18:16 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure

BIGDEAL Disclosure

Itzler: Marquis Jet flew 3,000 cultural and business leaders

“When we had Marquee Jet, which is my first successful, second successful company, but the biggest. We flew 3000 of the who's who of pop culture, entertainers, CEOs, whatever. I was 2829 years old when we started the company”

Jesse Itzler Oct 15, 2024 ▶ 22:57 How Millionaire Entrepreneur Jesse Itzler Balances Business, Family, and Adventure

The other half of the tape: Jesse Itzler's own voice is left out of every number here. Other people bring the name up 100 times in 20 episodes across the shows. 5 statements on the record name them. every mention, with the transcript →

Who brings them up most Shaan Puri 60Sam Parr 19Codie Sanchez 14Devon Levesque 4Cody Ko 2Patrick Campbell 1

Statements about Jesse Itzler, by other people (5)

MY FIRST MILLION Disclosure

Puri: My First Million edited out awkward exchange with Jesse Itzler

“We had to cut it out of the episode because he got so awkward.”

Shaan Puri Dec 18, 2023 ▶ 18:14 The 2023 Milly Awards (#531)

BIGDEAL Assertion Supported

Broke Jesse Itzler bought cheap lunch at Beverly Hills Hotel to network

“One of my friends, Jesse Eitzler, when he had no money before he married Sarah Blakely and they became billionaires and he started NetJets and a bunch It was big companies. He used to go to the Beverly Hills Hotel in in California. And he had no money then, bu…”

Codie Sanchez Jun 2, 2025 ▶ 13:24 It's Boring, But It Will Make Even Beginners More Money

BIGDEAL Disclosure

Levesque partnered with Jesse Itzler without reading the contract beyond equity terms

“When he came to me about all day running I was, I didn't even, to be honest, I didn't even look at the paperwork. I know how much equity I own in the business, but like, besides that, I was like, I trust this guy, you know, I saw it, DocuSign came in, I signed…”

Devon Levesque Feb 12, 2025 ▶ 26:13 WATCH THIS EVERY DAY To Brainwash Yourself! I Devon Levesque

MY FIRST MILLION Assertion Not checkable as stated

Parr: Jesse Itzler's endurance event company 29029 does eight figures in revenue

“They do eight figures a year in revenue, and what they do is they have got these events all over the country, and they pick a really tall hill or mountain, and you climb up that short mountain as many times as it takes to equal Mount Everest, and so it's like,…”

Sam Parr Jun 7, 2024 ▶ 42:47 The GameStop Guy Has Returned… (And Has A New $210M Bet)

MY FIRST MILLION Assertion Not checkable as stated

Puri: A $100 tip from Itzler funded my startup's first major flight

“And so you plus a little like side job that I had became the money we paid for the ticket to fly that guy out, which definitely changed the trajectory of our life.”

Shaan Puri Oct 5, 2023 ▶ 13:01 Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT (#504)

Every mention by year

One line per show, most statements first. The link opens Jesse's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
BIGDEALLEDGER	Founder, The 100 Mile Group	2	16	67% 4/6	full record on BigDeal →
MY FIRST MILLIONLEDGER	Founder, The 100 Mile Group	1	13	29% 2/7	full record on My First Million →