Codie Sanchez
Founder & CEO, Contrarian Thinking. On 5 shows, 168 appearances. The Shows tab opens the full record on each.
founderinvestorauthorhostjournalist@Codie_Sanchez ↗LinkedIn ↗codiesanchez.com ↗
Codie Sanchez is the founder and CEO of Contrarian Thinking and Contrarian Thinking Capital. She previously worked at Goldman Sachs and Vanguard, and advocates for acquiring small, cash-flowing businesses.
5shows
168appearances
1,055statements
282resolved
146supported
73contradicted
52%fully supported
66said about them ↓ Everything Codie Sanchez said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Sanchez: Allowing hacks is better than centralized blockchain rollbacks
“I'm not sure that I would want if what I want is decentralization and not having, you know Autocratic tendencies an individual to be able to do that either. And I know there's this critique already about Ethereum and I don't know if it delved from this origina…”
Sanchez: There are far better paths to $1M a year than doing a startup
“If what you're really going for is I want to make You know, 200,300 1500 thousand, a million bucks a year, and that, that is my goal, not to change the world. There's so many better ways to do it than do a startup, in my opinion.”
Sanchez: No one on the Forbes 100 got rich just investing in stocks
“If you look at the Forbes, 100 list, there is not one person on there who made their money from just investing in the stock market.”
Sanchez: A 30% to 45% close rate indicates optimal business pricing
“If you have an 80% close rate, you are way too underpriced in your business. If you have a 60% close rate, You're too underpriced in your business. If you have a 45 to 30% close rate, you're probably sitting just about right with your business pricing. And tha…”
Sanchez: Selling expensive services to fewer clients is easier than high-volume sales
“Also, by the way, way easier to sell fewer people more expensive things than it is to sell a ton of people something really cheap.”
Codie Sanchez: Never imitate competitor pricing, going premium is always easier
“Never, ever imitate. Don't let your sales people talk you into it. Don't let your friends talk you into it. Don't do it. Go premium. Premium is always easier.”
Sanchez: Market rates reflect competitor fear; most business owners are broke
“The market rate is the average of everybody else's fear. It's basically like I mean, most people are broke. Most business owners don't make any money. Why, dear God, would you price off of what most people do?”
Sanchez: Margin erosion from coupons prevented Bed Bath & Beyond's recovery
“The real thing that they did was discount because the coupon had already eaten the margin that would have bought them time to make up for their other dumb mistakes.”
Sanchez: A line out the door often signals a pricing error
“If the line's out the door, that's a clear sign of, in some ways, a pricing error, unless you have high volume, high speed sales.”
Sanchez: Repricing floor should be double current rates to be worthwhile
“Your floor is double what you charge today because anything less than double isn't worth the sweat.”
Sanchez: Entrepreneurial culture fosters an unhealthy cult around hardship and unhappiness
“Often in entrepreneurship, at least, we obsess on not being happy, and like, there's also, like sort of a cult around it.”
Sanchez: Most business owners fail from burnout, not lack of cash flow
“Because most owners don't have their business fail because of not enough cash flow or because they can't generate enough profit. It's because they give up. And this problem has nothing to do with talent. It's really that you're too tired to keep going this way…”
Sanchez: Judge home service operators by the organization of their vans
“I could tell the good operators by the status of their cleaning vans. And so you open up the doors, and if it's a mess, I know that guy's not going to be on time, they're not going to hit their quota, and they're definitely never going to be in management.”
Sanchez: 70% to 80% of Listed Businesses Never Sell
“70 to 80% of businesses will never actually sell that are even listed for sale. Seven to eight out of every 10 owners who walk into the market to sell something walk home with nothing.”
Sanchez: Owner Dependency Is the Number One Reason Businesses Don't Sell
“And when we look at the autopsy of these dead businesses, the number one reason, owner dependency.”
Sanchez: Vividly fantasizing about success degrades actual performance
“The more vividly you fantasize about success, the worse you perform.”
Sanchez: NYU Study Shows Positive Fantasizing Reduces Job Offers and Earnings
“So there's this study we found in by NYU psychologists tracking college graduates entering the job market. And they basically found that the students who spent the most time in quote unquote, I love this line, positive fantasies about landing their dream job s…”
Sanchez: There is zero correlation between having ADHD and becoming a millionaire
“Also, there is zero correlation. Between having ADHD and being a millionaire, like zero.”
Sanchez: UPenn study found positive fantasizing reduced weight loss by 24 pounds
“At University of Penn, they found the same pattern in weight loss, actually. Like the women who fantasized most positively about their future selves, they lost 24 pounds less in one year than the women who pictured the process going badly.”
Sanchez: Wealth comes from ownership and equity, not salaries
“Most people do not get rich through a salary. Pause. They get rich because their skills were so good somebody wanted them to own.”
Sanchez: Steve Jobs' Toughness Worked Because the Work Always Came First
“Steve jobs was effective because he was tough. Plenty of tough bosses build terrible companies, but he was effective because everyone knew the work came first.”
Sanchez: Great employees and partners want clarity, while weak ones want comfort
“I've learned that great employees want clarity. Great friends and partners want clarity. Weak ones want comfort. And I don't want you to confuse the two.”
Sanchez: The feedback sandwich trains employees to distrust praise and dread criticism
“The standard management advice of like how you're supposed to give feedback, which is called the sandwich, which is praise, criticism, praise, trains employees to distrust, praise and dread criticism.”
The other half of the tape: Codie Sanchez's own voice is left out of every number here. Other people bring the name up 36 times in 18 episodes across the shows. 30 statements on the record name them. every mention, with the transcript →
Who brings them up most Shaan Puri 10Greg Isenberg 8Sam Parr 4Tiago Forte 3James (The Boring Marketer) 2Charlie Hoehn 2Sophia Amoruso 1Sahil Bloom 1
Statements about Codie Sanchez, by other people (30)
Gary Vee: Financially supporting adult children signals they are losers
“Because parents don't realize if you're paying for your kid when they're a grown adult, you're telling your kid you don't believe in them. Through your actions, not your words. They know they're a loser. Yeah. That shit hurts. You know?”
Adelman: Scaling to $10 million is much harder than $100M to $1B
“That first 1,000,010 million are much harder than the hundred million to a billion.”
Brooks: Two-thirds of men prefer electric shocks over sitting in silence
“Two-thirds of the guys Would prefer to shock themselves painfully. One guy shocked himself a 190 times in 15 minutes, had to be thrown out of the experiment for being a sick and twisted freak.”
2 Chainz: Children should unashamedly leverage their parents' fame to get ahead
“I'm trying to get that in my little nepo babies. They don't want to say my name. Like, you should, Totally use my name to. To the best of your ability to get whatever you need.”
Senra: Marriages of the Greatest Entrepreneurs Are Typically Terrible
“Terrible. They're terrible. I mean, there's very few people because you tend to be obsessed. Like I also think like it's important to note. So the people that appear on founders podcasts, right? They were so good at their jobs that somebody wrote a book about …”
Vivian Tu: Couples Should Split Expenses Equitably Rather Than 50/50
“I think every couple should split things in an equitable fashion. That can be proportional. Doesn't have to be. That can be, oh, one partner just says, I'm gonna cover it all because you make so much less than me that I want you to save and invest your money.”
Bernstein: People lacking confidence should lower goals to match belief
“This isn't going to be something that you want to hear because it's a little off brand, but I would say change the goals because we don't want to be reaching for things that we don't believe in. If we have a goal that feels out of alignment with what we believ…”
Bernstein: Personal healing forces a partner to either do the work or separate
“In your self led energetic state, your partner has two choices. They can rise up to the occasion and get to work on their own, or they can stay stuck in their parts. And that's when a relationship choice is made. You know, is this, are we gonna grow together o…”
Poumpouras: Prioritizing personal dress over company culture isolates you from career opportunities
“When you do that, you make it about yourself. So what you're also saying is, I'm not a team player. I just care about me, and I dress for me, and I do me, and whoever likes me. And again, you can do that, but you will be isolating yourself from opportunities a…”
Perkins: Wealthy investors actively seek capable executors over ideas
“The money is easy. It's having an idea that you can execute on. There's tons of money. There's tons of rich guys that don't want to work. They just want to invest in somebody and make a good return.”
Manson: People develop progressive desensitization to fear and financial stakes over time
“But it's, I mean, it's like anything though, right? Like, I mean, it's, you, you've, you climb that ladder with money too, right? Like, it's like the first time you have a five figure deal, you're sweating bullets. You know, now it's like, You don't even, prob…”
Shift Conversations to the Future Tense to Neutralize Resentment
“One of the most powerful things you can do to make a conversation more productive, especially when there's been resentment and hurt in the past. Just focus on the grammatical tense of the conversation. Pain, resentment, frustration, judgment, all of that exist…”
Hussey: Intelligent women threaten men who date primarily for validation
“I think that's what happens is women's intelligence throws a lot of men off balance when they're already coming from a place of insecurity.”
Graziosi: Give failing business partnerships full attentiveness for 90 days before quitting
“What I always thought about is, what if you're in a relationship, you're not sure, like, should this be over? Business or personal? And you just treat it the next 90 days like the first 90 days. You were a little more respectful. You actually did active listen…”
Graziosi: Delegate low-rate tasks to reinvest time into high-earning core competencies
“Get somebody to do that, but replace that time immediately with the needle mover. And then as you get more and more in business, you get closer to the ring. There might be a time where Something's 300 dollars an hour, but you know you're making 3000 an hour, s…”
Fisher: Firing comebacks to insults escalates conflict until the last speaker loses
“When somebody is insulting you, where you lose, is you send the Zynga right back. So let's say you're at a three, and they send you something that puts you at a five. We have a choice. Do I rise to the level of it, or do I keep it there? Because if you rise to…”
Fisher: Complainers will not listen until they exhaust all grievances
“You have to let them get it all out or they're not going to listen to you, period.”
Levesque: I Reject Any Opportunity That Conflicts With My Five Values
“Cody, if there's something on my schedule that doesn't lie with one of those fives, a person, a place, a thing, a business opportunity, an investment, I'm just not doing it. I don't give a fuck. I'm not doing it. I'm just not doing it. It's, that's how stubbor…”
Alexander: Holding warm beverages causes people to perceive others as warmer
“There was research done with people holding a cold beverage versus holding a warm beverage. If those were holding, this is very clever. I mean, you guys didn't do this intentionally. But me holding a warm beverage Right now, based on the research, would cause …”
Dial: Pushing through six minutes of task anxiety unlocks focused flow states
“So all you have to do is fight through on average the first six minutes. And that's it. And you fight through those six minutes and your brain will actually start to become more focused. That's one of the most interesting things that I think is when we feel st…”
Dial: People only change when staying the same becomes more painful
“The only time that somebody will really make a change in their life is when the pain of staying the same is more painful than the pain of change.”
Van Edwards: Wiseman Study Shows Product Demonstrators Sell More Making Clumsy Mistakes
“There's studies on this where Dr. Richard Wiseman had a model try to sell a blender in a mall, ok? A blender. And he did two trials of this experiment. One where she did a demo of the blender. Hi, good morning folks. We're going to demo this blender for you. S…”
Voss: Summarize opponents' reality until they confirm it to resolve conflicts
“Summarize to how they see things until they say that's right. Because there's the underlying assumption of that is that your perception of reality is accurate. So while it may be accurate, it's always incomplete. There's no such thing as perfect information.”
Every mention by year
tap a year for its mentions
My First Million 16
the Startup Ideas Podcast 16
Founder's Journal 2
the Knowledge Project 2
2025 5 mentions in 2 episodes 3 per episode
2024 14 mentions in 8 episodes 2 per episode
- 8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)
- Brainstorming $1M Business Ideas with Tiago Forte
- Charlie Hoehn: Write Something People Want to Read
- How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)
- How I Went From Broke to $7 Million With An Airbnb Business
- The Simple Newsletter Making $20M+ A Year With 1 Employee
- 4 startup ideas using viral loops and memes to get you paid (steal these $1M+/year ideas)
- How To Find MILLION DOLLAR Business Ideas That WORK | Noah Kagan
- every mention in 2024, scene by scene →
2023 2 mentions in 2 episodes 1 per episode
2022 4 mentions in 3 episodes 1 per episode
One line per show, most statements first. The link opens Codie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 BIGDEALLEDGER | Founder & CEO, Contrarian Thinkinghost | 158 | 898 | 52% 133/257 | full record on BigDeal → |
| FOUNDER'S JOURNALLEDGER | Founder & CEO, Contrarian Thinking | 6 | 57 | 33% 2/6 | full record on Founder's Journal → |
| KNOWLEDGE PROJECTLEDGER | Founder & CEO, Contrarian Thinking | 1 | 49 | 40% 2/5 | full record on the Knowledge Project → |
| MY FIRST MILLIONLEDGER | Founder & CEO, Contrarian Thinking | 2 | 34 | 70% 7/10 | full record on My First Million → |
| STARTUP IDEASLEDGER | Founder & CEO, Contrarian Thinking | 1 | 17 | 50% 2/4 | full record on the Startup Ideas Podcast → |