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Codie Sanchez

Founder & CEO, Contrarian Thinking · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestorauthorhostjournalist@Codie_Sanchez ↗LinkedIn ↗codiesanchez.com ↗

Codie Sanchez is the founder and CEO of Contrarian Thinking and Contrarian Thinking Capital. She previously worked at Goldman Sachs and Vanguard, and advocates for acquiring small, cash-flowing businesses.

17statements → 6claims → 4claims resolved → 50%fully supported → 3.71/5average certainty → 2/5average debate potential → 17said about them ↓

2 supported 1 partly supported 1 contradicted 2 not checkable as stated how the 6 claims stand · each chip opens the sources

2 predictions · 4 assertions · 2 opinions · 5 insights · 4 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 4 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Codie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sanchez: Average small business acquisition price is 2x to 3x profits
“The average price when you buy a business is two to three X profits.”
Codie Sanchez Mar 17, 2022 ▶ 38:56 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking

Their most notable contradicted claim

Assertion Contradicted
Sanchez: Austin hair salons can be acquired for $80k at 1x profit
“You buy a salon for like 80 K here in Austin that does more than 80 K in profit.”
Codie Sanchez Mar 17, 2022 ▶ 41:49 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
67% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Codie Sanchez on measured tape to publish a rate. This says nothing about how they speak.

Everything Codie Sanchez said on the Startup Ideas Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Sanchez: Tech workers' voting records caused San Francisco's decline
“I know that if I looked up the voting record of you guys, most of the people in tech are the reason why it is where it is today.”
Codie Sanchez Mar 17, 2022 ▶ 6:26 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Opinion
Sanchez: Allowing hacks is better than centralized blockchain rollbacks
“I'm not sure that I would want if what I want is decentralization and not having, you know Autocratic tendencies an individual to be able to do that either. And I know there's this critique already about Ethereum and I don't know if it delved from this origina…”
Codie Sanchez Mar 17, 2022 ▶ 27:23 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Prediction Not checkable as stated
Sanchez: Default lifestyle will be living in vacation spots, commuting for work
“I think in the future we're going to we're going to live where we used to vacation and we're going to just go work where we used to live. And that will be the default mechanism.”
Codie Sanchez Mar 17, 2022 ▶ 11:30 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Prediction Not checkable as stated
Sanchez: Phishing scams will persist regardless of cybersecurity advances
“So like, my take is like, that will always exist no matter how intelligent the software gets. And in fact, I think it'll probably just get more and more difficult.”
Codie Sanchez Mar 17, 2022 ▶ 20:15 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Insight
Sanchez: ATM route investments break even for first three to four years
“Because how these models work is you really make no money for the first three to four years. You basically break even. And then after it, you can start to have a pretty nice little return.”
Codie Sanchez Mar 17, 2022 ▶ 29:00 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Insight
Sanchez: Small business acquisition returns remain high due to lacking standardization
“Over time, what happens is those arbitrage opportunities or the difficulty of doing something decreases, which means the return typically decreases too. And so this has happened in stocks. It's happened in real estate. It will happen in crypto, but I think we'…”
Codie Sanchez Mar 17, 2022 ▶ 34:39 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Insight
Sanchez: Business acquisition loans are underwritten against target's cash flows
“When you go and buy a business, they do it kind of the same way. They buy, you buy a business based off the future cash flow of the business or the assets of the business, not you.”
Codie Sanchez Mar 17, 2022 ▶ 36:54 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Assertion Supported
Sanchez: Average small business acquisition price is 2x to 3x profits
“The average price when you buy a business is two to three X profits.”
Codie Sanchez Mar 17, 2022 ▶ 38:56 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Assertion Contradicted
Sanchez: Austin hair salons can be acquired for $80k at 1x profit
“You buy a salon for like 80 K here in Austin that does more than 80 K in profit.”
Codie Sanchez Mar 17, 2022 ▶ 41:49 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Insight
Sanchez: Buy unsexy community businesses to avoid inflated hype valuations
“Don't just look at the sexy community businesses because those people are going to over inflate the value. And you might be buying into a hype cycle. But I would say look at a lot of like the unsexy community. What about like the dentist, the accounting firm, …”
Codie Sanchez Mar 17, 2022 ▶ 44:16 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Disclosure
Sanchez: Demands equity in sponsorship deals to build media holding company
“And one of the things that I'm requiring from people that we do sponsorships is one, I want to invest in like whatever it is that I'm doing. So I'm trying to get equity for every deal. I do sponsorships with if at all humanly possible so that my content creati…”
Codie Sanchez Mar 17, 2022 ▶ 46:06 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Insight
Sanchez: The best business to acquire is adjacent to your current work
“I think the best business to buy is the adjacent business to what you already do.”
Codie Sanchez Mar 17, 2022 ▶ 54:39 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Disclosure
Sanchez: Bought a laundromat generating $67k cash flow for $100k
“That laundromat that I bought, the cashflow is 67,000 dollars. We bought it for a hundred K”
Codie Sanchez Mar 17, 2022 ▶ 38:32 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Assertion Supported
Sanchez: 60% of small businesses are sold with seller financing
“60% of small businesses are sold with seller financing.”
Codie Sanchez Mar 17, 2022 ▶ 39:10 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Disclosure
Sanchez: Bought 40% of $150k-profit video production company for $10k
“I bought into a video production company with 10,000 dollars that does 300,000 dollars in revenue a year and about a 150,000 dollars in profit. And I bought 40% of the business for 10,000 dollars.”
Codie Sanchez Mar 17, 2022 ▶ 39:22 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Assertion Partly supported
Sanchez: Alex Hormozi sold 40% of Gym Launch for $40M-$60M
“He just sold like 40, this is public, but excuse me if I fuck up the numbers, he just sold like 40% of his company for something like either 40 or sixty million dollars to a PE firm, and it was called Gym Launch, and what it was is Education platforms to scale…”
Codie Sanchez Mar 17, 2022 ▶ 43:09 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking
Disclosure
Sanchez: Discovered $2M accounting discrepancy in Chicago dental manufacturing acquisition
“We almost bought this dental manufacturing company in Chicago... They basically were either fraudulent or their books were so horrifically trapped. That every single dollar amount that they told us was wrong to the tune of like two million dollars. And so they…”
Codie Sanchez Mar 17, 2022 ▶ 49:58 How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking

The other half of the tape: Codie Sanchez's own voice is left out of every number here. Other people bring the name up 16 times in 9 episodes on the Startup Ideas Podcast. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Greg Isenberg 8Tiago Forte 3James (The Boring Marketer) 2Sahil Bloom 1Matty Mo 1April MacLean 1

Statements about Codie Sanchez, by other people (1)

Assertion Supported
Isenberg: Codie Sanchez acquired an equity stake in Resi Brands
“Cody Sanchez bought a piece of Resi Brands.”
Greg Isenberg Jul 8, 2024 ▶ 23:41 8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)

Every mention by year

tap a year for its mentions
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0352022202320242025episodes it came up in
0012.5252022202320242025episodesmentions per episode
2025 2 mentions in 1 episode
2024 10 mentions in 5 episodes 2 per episode
2023 1 mention in 1 episode
2022 3 mentions in 2 episodes 2 per episode

Appearances (1)

EpisodeDateSpeaking time
How to Get Rich Building Boring Businesses | Codie Sanchez, Contrarian Thinking Mar 17, 2022 20m
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