Codie Sanchez
Founder & CEO, Contrarian Thinking. On 5 shows, 168 appearances. The Shows tab opens the full record on each.
founderinvestorauthorhostjournalist@Codie_Sanchez ↗LinkedIn ↗codiesanchez.com ↗
Codie Sanchez is the founder and CEO of Contrarian Thinking and Contrarian Thinking Capital. She previously worked at Goldman Sachs and Vanguard, and advocates for acquiring small, cash-flowing businesses.
5shows
168appearances
1,055statements
282resolved
146supported
73contradicted
52%fully supported
66said about them ↓ Everything Codie Sanchez said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Sanchez: AI Shifts the 80/20 Rule to a 99/1 Dynamic
“With AI and automation, it's not eighty-twenty anymore. It's ninety-nine-one, which is like the right decision at the right time Will always outperform effort alone, and the one percent of things you choose to work on will now drive 99% of your results.”
Sanchez: Stopping work at 5 PM is a 'fake millennial' boundary
“You're going to actually have to set boundaries and not like fake. With all due respect, I am also millennial, not like fake millennial boundaries. Like I don't work or answer my email after five. Good fucking luck. Good luck.”
Sanchez: Passed on early Robinhood investment over gamification concerns
“I remember back in the day, I had a chance to invest in Robinhood when it was, like, super, super early on, and I'm an idiot, and I didn't, but the reason why I didn't, I actually kind of stand by, which is that I really don't think you should gamify Stock mar…”
Sanchez: Confident wrong speakers are rated more credible than hesitant correct speakers
“But a really scary study, they did a follow-on study that showed people who argued more confidently but were wrong were rated even more credible than those who argued not confidently but were right.”
Sanchez: Bill Gurley backed WeWork because Adam Neumann was a showman
“He said when he first met him in a series A, so the company basically had nothing in existence. His company benchmark had never done a real estate transaction. That's what this guy was asking him to do. But he goes, within the first few minutes, I knew I was g…”
Sanchez: Business ownership is a critical lifeboat against AI automation
“I think we are in an asset ownership race with AI right now in a way that we don't even realize. Buying businesses and owning parts of businesses will be like getting on the last lifeboat out of the Titanic. You will either be the person who owns the farm or y…”
Codie Sanchez: Professionals Should Not Cry in Business Meetings
“I don't think you should cry in business meetings just because you can't express yourself fully.”
Sanchez: Passive income represents under 1% of US earned income
“According to the Federal Reserve survey, only 11% of Americans earn any passive income at all. And of those, 75% comes from real estate requiring some management. So truly passive monthly income represents less than one percent of all income earned in the U.S.”
Sanchez: 95% of Shopify Stores Never Make a Single Sale
“Shopify says, 95% of stores, they never make a single sale.”
Sanchez: 90% of Amazon FBA Businesses Fail or Make Under $100/Month
“Amazon fulfilled by Amazon, so Amazon FBA. 90% fail rate. Or they plateau at, let me tell you how much, a hundred bucks a month in profit.”
Sanchez: EQ increases salary 20-30% while IQ has zero correlation to wealth
“I was reading a study the other day about how there's something like a, like, 20 to 30% increase in salary just from thinking about increasing your EQ and really ignoring IQ, that IQ almost has no correlation between monetary success.”
Sanchez: Entrepreneurship is a trauma response half the time
“Entrepreneurship is a trauma response, which I think it is half the time.”
Sanchez: Business Leaders Who Cry Do Not Remain Leaders for Long
“Every single leader that I have seen cry in business is not a leader for very long.”
Sanchez says creators must acquire business equity to survive AI disruption
“If you're a creator today and you're not thinking about acquiring businesses and how to get equity and what's called distributing equity, where they keep paying you over time, you're making a huge mistake. If you are only living off of AdSense and you are only…”
Sanchez: Unwillingness to sacrifice is the only barrier to US wealth
“But in this country, the only reason you guys cannot succeed and make a ton of money is because you're not willing to do what it takes. You only want to do what you want.”
Sanchez: Sequoia Capital only allows non-profits to invest in its funds
“And I know this because my friends at Sequoia who are big, huge investors, they only allow nonprofits to invest now. They like will not take actively many people's money.”
Sanchez: Complaining about gender online makes creators targets for trolls
“So if you're like, it's hard being a woman, nobody wants to give me respect as much as they do men, blah, blah, blah, blah, blah. You make yourself a victim. Then you get treated like one. If you act like prey, you get preyed upon.”
Sanchez: Intelligence has zero correlation with how much money people make
“Once you realize that, your life will totally change because intelligence really has no correlation with how much money you can make.”
Sanchez: TAM and pricing strategy matter far less than customer obsession
“Even though people are going to say other things matter more, like your pricing strategy, what's your go-to-market? What's your total addressable market? All those things sound fancy, and they don't matter. Get a few people to buy things from you fast. Get a f…”
Sanchez: Private equity relies primarily on financial arbitrage, not operating talent
“They use big words because they don't want us to realize private equity ain't that hard. If those guys were good, they'd start businesses. The thing that they're best at is financial arbitrage, and we can steal their homework on it.”
Sanchez: AI will create billion-dollar one-person companies within five years
“I think people will become billionaires this year, next year, the next five years as one person companies from AI. I think there will be billion dollar one person companies created from AI, from what I have seen firsthand.”
Sanchez: Future Billion-Dollar Companies Will Be Run by One Person and AI
“I think in the future there will be billion dollar companies made with one person and an army of AI agents underneath it.”
Sanchez: Hotels Have an Average Profit Margin of Negative 15 Percent
“Do you guys know they are negative margin? Which means if I give you a hundred bucks in a hotel you actually don't give me anything back. You cost me another 15 bucks. They have a -15% margin on average.”
The other half of the tape: Codie Sanchez's own voice is left out of every number here. Other people bring the name up 36 times in 18 episodes across the shows. 30 statements on the record name them. every mention, with the transcript →
Who brings them up most Shaan Puri 10Greg Isenberg 8Sam Parr 4Tiago Forte 3James (The Boring Marketer) 2Charlie Hoehn 2Sophia Amoruso 1Sahil Bloom 1
Statements about Codie Sanchez, by other people (30)
Gary Vee: Financially supporting adult children signals they are losers
“Because parents don't realize if you're paying for your kid when they're a grown adult, you're telling your kid you don't believe in them. Through your actions, not your words. They know they're a loser. Yeah. That shit hurts. You know?”
Adelman: Scaling to $10 million is much harder than $100M to $1B
“That first 1,000,010 million are much harder than the hundred million to a billion.”
Brooks: Two-thirds of men prefer electric shocks over sitting in silence
“Two-thirds of the guys Would prefer to shock themselves painfully. One guy shocked himself a 190 times in 15 minutes, had to be thrown out of the experiment for being a sick and twisted freak.”
2 Chainz: Children should unashamedly leverage their parents' fame to get ahead
“I'm trying to get that in my little nepo babies. They don't want to say my name. Like, you should, Totally use my name to. To the best of your ability to get whatever you need.”
Senra: Marriages of the Greatest Entrepreneurs Are Typically Terrible
“Terrible. They're terrible. I mean, there's very few people because you tend to be obsessed. Like I also think like it's important to note. So the people that appear on founders podcasts, right? They were so good at their jobs that somebody wrote a book about …”
Vivian Tu: Couples Should Split Expenses Equitably Rather Than 50/50
“I think every couple should split things in an equitable fashion. That can be proportional. Doesn't have to be. That can be, oh, one partner just says, I'm gonna cover it all because you make so much less than me that I want you to save and invest your money.”
Bernstein: People lacking confidence should lower goals to match belief
“This isn't going to be something that you want to hear because it's a little off brand, but I would say change the goals because we don't want to be reaching for things that we don't believe in. If we have a goal that feels out of alignment with what we believ…”
Bernstein: Personal healing forces a partner to either do the work or separate
“In your self led energetic state, your partner has two choices. They can rise up to the occasion and get to work on their own, or they can stay stuck in their parts. And that's when a relationship choice is made. You know, is this, are we gonna grow together o…”
Poumpouras: Prioritizing personal dress over company culture isolates you from career opportunities
“When you do that, you make it about yourself. So what you're also saying is, I'm not a team player. I just care about me, and I dress for me, and I do me, and whoever likes me. And again, you can do that, but you will be isolating yourself from opportunities a…”
Perkins: Wealthy investors actively seek capable executors over ideas
“The money is easy. It's having an idea that you can execute on. There's tons of money. There's tons of rich guys that don't want to work. They just want to invest in somebody and make a good return.”
Manson: People develop progressive desensitization to fear and financial stakes over time
“But it's, I mean, it's like anything though, right? Like, I mean, it's, you, you've, you climb that ladder with money too, right? Like, it's like the first time you have a five figure deal, you're sweating bullets. You know, now it's like, You don't even, prob…”
Shift Conversations to the Future Tense to Neutralize Resentment
“One of the most powerful things you can do to make a conversation more productive, especially when there's been resentment and hurt in the past. Just focus on the grammatical tense of the conversation. Pain, resentment, frustration, judgment, all of that exist…”
Hussey: Intelligent women threaten men who date primarily for validation
“I think that's what happens is women's intelligence throws a lot of men off balance when they're already coming from a place of insecurity.”
Graziosi: Give failing business partnerships full attentiveness for 90 days before quitting
“What I always thought about is, what if you're in a relationship, you're not sure, like, should this be over? Business or personal? And you just treat it the next 90 days like the first 90 days. You were a little more respectful. You actually did active listen…”
Graziosi: Delegate low-rate tasks to reinvest time into high-earning core competencies
“Get somebody to do that, but replace that time immediately with the needle mover. And then as you get more and more in business, you get closer to the ring. There might be a time where Something's 300 dollars an hour, but you know you're making 3000 an hour, s…”
Fisher: Firing comebacks to insults escalates conflict until the last speaker loses
“When somebody is insulting you, where you lose, is you send the Zynga right back. So let's say you're at a three, and they send you something that puts you at a five. We have a choice. Do I rise to the level of it, or do I keep it there? Because if you rise to…”
Fisher: Complainers will not listen until they exhaust all grievances
“You have to let them get it all out or they're not going to listen to you, period.”
Levesque: I Reject Any Opportunity That Conflicts With My Five Values
“Cody, if there's something on my schedule that doesn't lie with one of those fives, a person, a place, a thing, a business opportunity, an investment, I'm just not doing it. I don't give a fuck. I'm not doing it. I'm just not doing it. It's, that's how stubbor…”
Alexander: Holding warm beverages causes people to perceive others as warmer
“There was research done with people holding a cold beverage versus holding a warm beverage. If those were holding, this is very clever. I mean, you guys didn't do this intentionally. But me holding a warm beverage Right now, based on the research, would cause …”
Dial: Pushing through six minutes of task anxiety unlocks focused flow states
“So all you have to do is fight through on average the first six minutes. And that's it. And you fight through those six minutes and your brain will actually start to become more focused. That's one of the most interesting things that I think is when we feel st…”
Dial: People only change when staying the same becomes more painful
“The only time that somebody will really make a change in their life is when the pain of staying the same is more painful than the pain of change.”
Van Edwards: Wiseman Study Shows Product Demonstrators Sell More Making Clumsy Mistakes
“There's studies on this where Dr. Richard Wiseman had a model try to sell a blender in a mall, ok? A blender. And he did two trials of this experiment. One where she did a demo of the blender. Hi, good morning folks. We're going to demo this blender for you. S…”
Voss: Summarize opponents' reality until they confirm it to resolve conflicts
“Summarize to how they see things until they say that's right. Because there's the underlying assumption of that is that your perception of reality is accurate. So while it may be accurate, it's always incomplete. There's no such thing as perfect information.”
Every mention by year
tap a year for its mentions
My First Million 16
the Startup Ideas Podcast 16
Founder's Journal 2
the Knowledge Project 2
2025 5 mentions in 2 episodes 3 per episode
2024 14 mentions in 8 episodes 2 per episode
- 8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)
- Brainstorming $1M Business Ideas with Tiago Forte
- Charlie Hoehn: Write Something People Want to Read
- How to get 145k followers on LinkedIn in 1 year (it takes less than 1h/week)
- How I Went From Broke to $7 Million With An Airbnb Business
- The Simple Newsletter Making $20M+ A Year With 1 Employee
- 4 startup ideas using viral loops and memes to get you paid (steal these $1M+/year ideas)
- How To Find MILLION DOLLAR Business Ideas That WORK | Noah Kagan
- every mention in 2024, scene by scene →
2023 2 mentions in 2 episodes 1 per episode
2022 4 mentions in 3 episodes 1 per episode
One line per show, most statements first. The link opens Codie's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
 BIGDEALLEDGER | Founder & CEO, Contrarian Thinkinghost | 158 | 898 | 52% 133/257 | full record on BigDeal → |
| FOUNDER'S JOURNALLEDGER | Founder & CEO, Contrarian Thinking | 6 | 57 | 33% 2/6 | full record on Founder's Journal → |
| KNOWLEDGE PROJECTLEDGER | Founder & CEO, Contrarian Thinking | 1 | 49 | 40% 2/5 | full record on the Knowledge Project → |
| MY FIRST MILLIONLEDGER | Founder & CEO, Contrarian Thinking | 2 | 34 | 70% 7/10 | full record on My First Million → |
| STARTUP IDEASLEDGER | Founder & CEO, Contrarian Thinking | 1 | 17 | 50% 2/4 | full record on the Startup Ideas Podcast → |