YouTube Creator
topic on 7 shows · 9 statements across 8 episodes
Acquired 
Founder's Journal 
More or Less 
My First Million 
the Startup Ideas Podcast 
How I Built This 
20VC
9 statements about YouTube Creator, every show
Lessin: A YouTube creator will win an Emmy Award
“The Emmys, it's technically possible, but I know a lot of YouTube creators that are launching campaigns and I bet one of them is successful.”
Schneider: Brands can instantly cut creator sponsorship quotes in half to negotiate
“When they come back with a number, you can negotiate down. Like, I guarantee it. I would cut that in half and, like, work your way up from there.”
Schneider: Two to three of ten creator sponsorships drive 80% of revenue
“And of those 10, what you'll find is two to three will actually be like
The 80% of the revenue that's driven from all those people that you worked with.”
ElevenLabs Hired Its Top YouTube Reviewer as First In-House Creator
“Yes, and we've actually just hired our first in-house creator, whose only job is to create TikToks, YouTube videos, Instagram shorts, YouTube shorts for 11 Labs, and the way we actually hired this guy is, if you typed in 11 Labs on YouTube, he had the most vie…”
Riparbelli: AI tools will allow YouTube creators to compete directly with Hollywood
“It means that people like yourself, YouTube creators, everyone else can compete with Hollywood in terms of what they can bring to life, right?”
Lieberman: Rare book marketplaces should be built around a niche creator
“I feel like this would actually be a great business attached to a YouTube creator or someone who is known in kind of like on the internet as a The authority in rare books or first edition books.”
DeMuro: Content Creator Merchandise Is A Hamster Wheel, Not A Business
“So many of my fellow content creators sell merch, but I feel like that's just sort of the hamster wheel. Like you sell merch, you do your videos, you sell merch, you do your videos, but that's not a, that's in my mind, that's not like a business. Like, yes, it…”
DeMuro: Content creators must launch separate businesses before hype fades
“Like I tell all my friends now in this space, like you need to start businesses like this will not last forever. You need to start businesses. And I think smart people who live in the business world kind of realize that.”
Brownlee: Scaling a YouTube Channel is Like an Octopus Cutting Off Arms
“I describe the team building act of a YouTube creator like an octopus cutting off its arms. And I say that because when you're a creator at a certain level, you realize you actually have like many jobs, seven, eight, nine jobs. You're a camera person. You are …”