Brownlee: Scaling a YouTube Channel is Like an Octopus Cutting Off Arms
Marques Brownlee · HIBT Lab! MKBHD: Marques Brownlee · Nov 3, 2022 · at 24:34
YouTuber Marques Brownlee (MKBHD) explains his octopus analogy for how independent creators transition from solo production to managing a specialized studio team.
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“I describe the team building act of a YouTube creator like an octopus cutting off its arms. And I say that because when you're a creator at a certain level, you realize you actually have like many jobs, seven, eight, nine jobs. You're a camera person. You are a writer. You are an editor. You are a full-time in front of the camera person. You are managing the inbox. You are the financial accountant. You're doing the taxes. You're doing all this stuff. Right. And wouldn't it be great if you could just cut off one of those arms that's doing one of those tasks and hand it to someone who is 10 times better at doing it than you are? Or maybe they're just twice as good, but they have way more time to just do that all the time.”
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