Brownlee: Product Review YouTubers Face Less Pressure to Be Entertainers
Marques Brownlee · HIBT Lab! MKBHD: Marques Brownlee · Nov 3, 2022 · at 14:44
Tech reviewer Marques Brownlee (MKBHD) explains the content dynamics of product review channels compared to personality-driven YouTube creators like Casey Neistat and MrBeast.
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“Often the subject of the video is the person. And so in order for it to be an interesting video, the person and the thing that they're doing has to constantly be interesting, and for me, I've been lucky enough that I do product videos, so a lot of other product YouTube video creators can relate to this, which is like, The pressure isn't really on me as much to be super interesting. People are watching the video for the product, so the pressure, I guess, is on the company to make an interesting product”
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