Doug DeMuro

Co-founder, Cars & Bids · 1 appearance on the record.

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hostfounderjournalistauthorentertainer@DougDeMuro ↗dougdemuro.com ↗

Doug DeMuro is an automotive reviewer, author, and entrepreneur. He hosts a popular car review channel on YouTube and co-founded the vehicle auction platform Cars & Bids.

16statements → 6claims → 4claims resolved → 50%fully supported → 3.94/5average certainty → 1.62/5average debate potential → ≈4.5/5argument clarity, estimated → 15said about them ↓

2 supported 1 partly supported 1 contradicted 2 not checkable as stated how the 6 claims stand · each chip opens the sources

6 assertions · 3 opinions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 6 claims: statements the public record can support or contradict. 4 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Doug argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

DeMuro: The Chernin Group specifically targets creator-led businesses

“I wasn't familiar with the churning group, but they told me that they specifically work with creator led businesses. And that was a huge, like light bulb moment for me because my big fear of working with any PE or VC companies, they're going to come in and the…”

Doug DeMuro May 16, 2023 ▶ 24:25 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Their most notable contradicted claim

Assertion Contradicted

DeMuro: Hearst Media acquired about half of Bring a Trailer

“Hearst Media bought like half of it is our understanding.”

Doug DeMuro May 16, 2023 ▶ 49:50 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Expressed certainty vs assessment result

none yet certainty 1

none yet certainty 2

0% certainty 3

83% certainty 4

none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Doug DeMuro on measured tape to publish a rate. This says nothing about how they speak.

What they said16 What others said15 Episodes1

Everything Doug DeMuro said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion

DeMuro: Investing heavily in single-creator businesses is a crazy model

“They're making massive investments into businesses that have dudes like me who could just go off the rails one day. And I think that is a crazy business model”

Doug DeMuro May 16, 2023 ▶ 28:28 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Opinion

DeMuro: Cadillac Super Cruise outperforms Tesla, which isn't top-four anymore

“The Cadillac system lets you be totally hands off. Tesla system is not even an, I would say in the top four anymore.”

Doug DeMuro May 16, 2023 ▶ 1:03:07 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Opinion

DeMuro calls the Porsche Carrera GT the greatest driving car ever

“And I truly, truly believe that it is, and I've driven them all, the greatest driving car that has ever been made.”

Doug DeMuro May 16, 2023 ▶ 1:16:52 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Insight

DeMuro: Content creators must launch separate businesses before hype fades

“Like I tell all my friends now in this space, like you need to start businesses like this will not last forever. You need to start businesses. And I think smart people who live in the business world kind of realize that.”

Doug DeMuro May 16, 2023 ▶ 0:51 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Insight

DeMuro: Car review channels command high ad rates from in-market shoppers

“My audience doing car reviews is really high dollar content because you're in market car shoppers. And that is a very desirable demographic for advertisers.”

Doug DeMuro May 16, 2023 ▶ 39:28 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Assertion Not checkable as stated

DeMuro estimates Jay Leno's McLaren F1 is worth $40M to $50M

“Well, he's got a McLaren F-One. That in itself is probably worth 40 maybe 50 at this point.”

Doug DeMuro May 16, 2023 ▶ 1:12:15 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Disclosure

DeMuro shoots half of his YouTube car reviews on an iPhone

“Basically the shots where I'm like in them, there's a, it's a cam, it's a Sony, four K camcorder, which isn't cheap, but it's also not like a crazy camera. And then an iPhone is yeah. Half the video is done on an iPhone.”

Doug DeMuro May 16, 2023 ▶ 4:10 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Assertion Not checkable as stated

DeMuro: Jalopnik paid him $25 per article

“And Jalopnik was paying me, I swear to God, 25 dollars an article, which was not real money, but like the value was in the number of people coming over to my YouTube.”

Doug DeMuro May 16, 2023 ▶ 10:10 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Disclosure

DeMuro: Cars & Bids paid first 50 sellers $1,000 to jumpstart supply

“When we first launched, we had this idea that in order to attract sellers, We would offer a thousand dollars for the first 50 cars on the site and 500 dollars for the next 50 cars on the site.”

Doug DeMuro May 16, 2023 ▶ 19:56 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Disclosure

DeMuro merged his YouTube channel and Cars & Bids into one business

“We've now rolled up the businesses into one business that the YouTube channel and the auction site. And so obviously my content revenue is a part of the business too.”

Doug DeMuro May 16, 2023 ▶ 21:00 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Assertion Supported

DeMuro: The Chernin Group specifically targets creator-led businesses

Doug DeMuro May 16, 2023 ▶ 24:25 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Disclosure

DeMuro used cash from the Chernin deal to buy a Porsche

“I took money off. I bought that career GT and so it was a nice situation for me to be able to do that, especially after a lot of hard work.”

Doug DeMuro May 16, 2023 ▶ 25:23 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Assertion Contradicted

DeMuro: Hearst Media acquired about half of Bring a Trailer

“Hearst Media bought like half of it is our understanding.”

Doug DeMuro May 16, 2023 ▶ 49:50 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Assertion Partly supported

DeMuro notes Jay Leno's 100-car collection contains zero Ferraris

“There's gotta be 75 cars in that, maybe a hundred cars in that collection and not one Ferrari.”

Doug DeMuro May 16, 2023 ▶ 1:15:13 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Disclosure

DeMuro: Insuring a $1M Porsche Carrera GT costs $1,000 monthly

“I think it's only a thousand a month to insure that car.”

Doug DeMuro May 16, 2023 ▶ 1:15:53 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Assertion Supported

DeMuro: Cars & Bids charges zero seller fees, 4.5% buyer fees

“Sellers pay nothing. Buyers pay four and a half percent.”

Doug DeMuro May 16, 2023 ▶ 20:36 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

The other half of the tape: Doug DeMuro's own voice is left out of every number here. Other people bring the name up 13 times in 5 episodes on My First Million. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Sam Parr 9 Jeremy Giffon 2 Suleman "Suli" Ali 1 Shaan Puri 1

Statements about Doug DeMuro, by other people (2)

Assertion Supported

Parr: DeMuro sold majority of Cars & Bids for $40M

“And then recently you sold the majority of the business to churning group for around forty million dollars. I believe when it was only like two or three years old.”

Sam Parr May 16, 2023 ▶ 2:23 How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456)

Opinion

Doug DeMuro's Cars & Bids Auction Site Could Become a Nine-Figure Business

“So he is a car guy with, at this .2 or three million subscribers, and he has an auction website for cars that could potentially be a nine-figure company, I actually think.”

Sam Parr Jun 14, 2022 ▶ 15:02 Asking Colin & Samir How To Make $1,000,000 On YouTube