DeMuro: Car review channels command high ad rates from in-market shoppers
Doug DeMuro · How A YouTube Car Reviewer Sold His Company For $80M | Doug DeMuro (#456) · May 16, 2023 · at 39:28
Automotive creator Doug DeMuro explains why car review YouTube channels earn higher ad rates than general entertainment channels.
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“My audience doing car reviews is really high dollar content because you're in market car shoppers. And that is a very desirable demographic for advertisers.”
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