YouTube

“The way our company is shaping now, I made a video in 2015, and I outlined what was gonna happen, and it is 100% happening exactly like that. Where, where's that video? What, how do I find that? It's on YouTube. If you google the hustle seed invest, I explain,…”

“There's this like problem called the interestingness problem, which is that when you open up an app there's one metric that matters called TTF. And TTF is time to fun. How long does it take me to have some fun inside this app? Get some dopamine and all the gre…”

“So she just created like the YouTube channel to be the answer to every search question about waist trainers on YouTube. And you can go, if you just go search waist trainers right now on YouTube, you'll find all her videos. And so all her sales just come just f…”

“And that seems to be flipping where, where either new platforms are going to come out where the creators own it, or the value is going to accrue off platform in a bigger way than it did originally when it was like, I think the value accrued like 99, one 99% to…”

“I've stood up a YouTube channel. I've got 25,000 subs in six months and I just shoot one continuous shot. I don't even edit it.”

“And the discovery of discoverability on YouTube is significantly better than podcasts.”

“I think YouTube is just the way to go. So, and that's what we'll be doing with this show is going hard.”

“Why do you think YouTube and Instagram want to create versions for kids? I mean, it's so that they can acquire users easily and then kind of stick with those users for the next five, 10, 2050 years.”

“If Facebook and Instagram had to compete with each other it would actually make Zuckerberg richer. Same with YouTube and Google. If they had to compete, it would probably make them better. And thus the owners a little bit more rich.”

“If you look at the stats, I think that Either you or me or one of us shared something where they asked, like, fifteen-year-olds what they want to do when they grow up, and, like, 20 or 30%, like a shocking large number, said they wanted to be a YouTube creator…”

“The video got about a hundred and thirty million views in seven days, which is crazy.”

“Like, this is such a hard thing to do to get on that treadmill and say, I'm going to produce awesome content five days a week, nonstop. And if I ever stop, The algorithm punishes me and my subscribers leave my channel and my Patreon people stop giving me money…”

“I think what could be, what you should do is just get a 100,000 dollars and do a YouTube series on this. You, I think you can make your money back and add revenue.”

“We'll spend about half a million dollars on just the team this year.”

“Like if I was trying to grow a newsletter I probably would go try to sponsor like super micro people on Tik Tok and YouTube. Like these guys that are guys and girls that are like sub 10,000 subs. Like if your channel has like 966 subscribers, like you'd be a p…”

“I know I know like for one company, they scale to like, eighty million in sales a few years ago. I'm not gonna mention the name of it, but they scale up to like, eighty million in sales just on the back of YouTube influencers.”

“I would add to that. It's time in underserved market. Because, you know, the reason that Jimmy or Mr. Beast even reached out to us is because no one was really talking about creators or about the YouTube space for a long period of time, and we continued to tal…”

“Yeah, I mean, probably four years to get to 200, and then a year from 200 to 800, yeah.”

“So it's actually not a great place for creators. It's a great place for content. It's not a great place for creators to build relationships with their fans. That's why most TikTok creators move to YouTube to build that.”

“There is not marginal production cost. There is marginal distribution cost. You're going to have to spend time thinking about how to distribute this show on YouTube and how that differs from audio.”

“You're building a library of content that, you know, our Mr. Beast interview, for example, you mentioned it, it's pushing eleven million views right now, but in the first month it did a million views. So, you know, you look at now it'll, it'll be a year in Sep…”

“There's like, there's a whole barbecue genre on YouTube. That's massive. And they do huge partnerships with like brands that, you know, Colin and I would never interact with, right? Like sweet baby rays or stubs or and they're like starting to sell their own r…”

“Whenever any of our videos hit that mass scale, that's when the comments sort of turn, and it's just, it's kind of a good sign in a way, it's just what happens.”

“There's a really unique version of advertising when it comes to YouTube in that we are uploading and the platform will actually pay us without us having to interface with clients, without us having to build a media kit, without us having to pitch anyone, which…”

“I'm always amazed by channels like the slow mo guys, where there's literally no need for language. It's just the visual of something happening in slow motion. And the viewership is so high because those videos can be watched again and again and again all over …”

“If you're a creator, you say, oh, their priority is pushing like, you know, oh, Instagram's priority was pushing stories and then reels that I'm going to make great reels and stories because that's what they're pushing right now. That's what the algorithm want…”

“The biggest threat to my company is TikTok. Every day, like, you know, somebody, there's like every, every quarterly offsite, we're hearing about the latest TikTok numbers. Wow. Their growth is crazy. Wow. They're blowing us away. Wow. The stars are going ther…”

“Cause podcasts like you listen to as you're washing the dishes, like it doesn't matter that it's not gripping every second of the audio, but for YouTube, like it does need to be gripping every second, like really needs to pull people second by second.”

“Our podcast has like 10 times more downloads. So they're like, oh, this little shitty podcast only has 10,000 videos on this thing or 10,000 views on this thing. And I'm like, yeah, we suck. Sure.”

“Our monthly downloads on the podcast are, Range between 1.5 and two or 1.3 and two million. And then the pod, the, and then the YouTube episode views are another one or two million. So we're in the range of two to five on any given month.”

“The interesting thing about books is that they sort of punch above their weight culturally. It's like the opera or something. Right. And so like you could be very famous on YouTube and your average billionaire might not know who you are, but if you write like …”

“My business is almost entirely dependent on YouTube. And I can, frankly, I care more about Instagram than I do about Twitter. I think I have much higher quality engagement. Just from what I've seen, my ability to sell either my subscription tickets any of thos…”

“He has the exact same YouTube dashboard that I have, that all of us have, that you have access to. He just figured out how to read it better than anybody else.”

“Twenty million downloads this year for the podcast, which is I think six times bigger than last year by maybe four or five, five times. I might have my math wrong there, but I think YouTube's up six X and the pod is up four X or something like that.”

“The difference of talent quality between we interviewed with we talked to YouTube, we talked to Twitch, where we ended up going to Facebook, to discord, to a bunch of other players. And Facebook was so much more, so much better, so much more impressive.”

“Like, the average TikTok is funnier than the best videos back in, like, 2006.”

“We've now rolled up the businesses into one business that the YouTube channel and the auction site. And so obviously my content revenue is a part of the business too.”

“My audience doing car reviews is really high dollar content because you're in market car shoppers. And that is a very desirable demographic for advertisers.”

“On TikTok, our goal is to reach new listeners, and YouTube is more to nurture the listeners we already have and to nurture the platform because it does pay well. So more views on YouTube is more money in our pocket from the AdSense and stuff like that. But yea…”

“YouTube emailed us, and they're like, you were the most subscribed to artist in November. Of all artists on YouTube.”

“I got 800,000 subscribers in one month, just from posting every day for a full month, all my popular videos, including the globe stuff.”

“I think what we've learned from this one is that The new approach needs to be, we just need to start like mid challenge... In hindsight, it's like, we should have just opened up with that, and then explain the format later.”

“The economics of the creator economy are fundamentally better. The distribution is miles better. You have, like, complete ownership. There's complete creative freedom. Like, I just don't see how this doesn't end up ahead in 10 years.”

“The funny thing is, is that it actually, this intro did not perform very well.”

“The book did so well that I do have fuck you money, so I don't really care. Like, this is, this YouTube project's losing money, and it's probably gonna lose money for a year or two, and I'm fine with that.”

“Like we had crossed a million subscribers last year. We felt like we had built a brand in the space and opened up the year. We made a few videos that we just canned. We just didn't put them out because we were like, oh, those aren't going to work for the audie…”

“People think that a good thumbnail is, like, contrast and colors, and it's like, a lot of times, that ends up blending in. Right. You just want to look different.”

“I have a friend that I work with who manages speeds. I, you know, speed the kit. He manages his IP. I don't know what to call it. Like whenever there's a video of speed go viral on YouTube or TikTok, whatever, they will claim it. And then they make revenue off…”

“Mr. B sold a bunch of his back channel, a back catalog, a bunch of other people have. So I think they've like, Either raise that a billion dollar valuation or we're close.”

“I've hired and fired like six CEOs. I thought we hired the Disney guy. Surely he'll know things. No, he doesn't know shit about YouTube. That's not going to work.”

“They will test like hundreds of thumbnails like rap in rapid succession during the when they first release a video, they will cycle through hundreds of thumbnails programmatically To try to find the winning one during that.”

“Our loyal fans, our hardcore viewers come first. They're going to want to see Jimmy's face. But after that, after, you know, basically the 24 hour period, it's going to be more fans that are from the platform, just people browsing YouTube. They don't know Jimm…”

“He will only pick ideas that can literally appeal to like one billion people. And that's just different than what most people do on the platform. Most people don't like our channel, for example, the stuff we talk about, it's not meant to do that. It's meant to…”

“It was Mr. Beast, you know, he's the best in the world, and I remember, I think it was either you or me and someone else, and I, we were just shooting the shit about, like, a TV show that I thought everyone knew about, And he had no idea. And I was like, I was…”

“YouTube was also flooded with pirate content. Because of that, they were getting sued like crazy, and because they were worried that they would go out of business, they sold to Google for, like, a billion and a half dollars.”

“The 10th, the 10th most popular channel on all of YouTube is WWE.”

“And he just used YouTube and tick tock to go viral many times. And he built it up to like. Ten million or so a year, basically like, you know 10, 10 to twenty million a year in revenue on the Katana brand.”

“And so he gets up one billion views a month across his network of YouTube channels. And so his main channel on YouTube, which only launched in 2022, has 8.7 million subscribers and five and billions of views.”

“Recently, our number one goal is to increase subscriber conversions, because we have over a billion views, and two million subscribers, where the average person would have like, ten million subscribers.”

“The guiding principle is making content that's intriguing for kids. Cause at the end of the day, like that's the biggest audience on YouTube while making it mature enough for adults to also watch.”

“People are so used to like these high stakes. Like, seeing 10,000 dollars in a title anymore, people don't even know what that even means, because they're seeing people like Mr. Beast spend a million dollars. So it's like, you know, people are just so numb to …”

“At the end of the day, like, content creation on YouTube, what piques people's curiosity is a problem that needs to be resolved at the end of the video, or a question that's going to get answered at the end of the video”

“I think literally have a meeting today where I'm going to post my hundred most successful YouTube videos on Twitter here over the course of the next couple months. Try to stagger it a little bit, because it's just very clear that Twitter is going to push it, r…”

“I think that we have made a mistake in, in part of our world, which is, I don't think, I think we kept the content pretty pure and sacred to what we want, but I think the packaging we've sort of tried to sell out and calculate and try to like maximize clicks a…”

“Go make a hundred videos and every video on the hundred, I want you to think of one thing you're going to do better than the last video. Maybe it's your hook. Maybe it's your title. Maybe it's your thumbnail. Maybe it's the storytelling. Maybe it's the editing…”

“Mr. Beast has made it his success because he's decided to be McDonald's on the internet, right? He is Creating the videos that are mass market that are going to get the most number of views, even if they're not the most life changing, introspective, emotional,…”

“It took me about 26 hours, give or take, to make one video in the first six months I was on YouTube, and I was doing anywhere from three to five videos a week.”

“And so this podcast now has like two or three million monthly downloads. The YouTube has a 150,000 subscribers”

“That was for my eighth birthday because my dad wouldn't let me just buy a computer. He wanted me to like actually build my own computer. So I was watching like YouTube tutorials before I asked him if I could build my computer. I was watching YouTube tutorials …”

“You win Spotify and get on the radio, or you win YouTube and you get on the radio. Then it was the opposite.”

“It's at two and a half million on YouTube alone. So it was the first, first, first podcast episode. We're doing this for four or five years now. First podcast episode that crossed like a million on, on YouTube.”

“This is my fear of all, all YouTube doctors, by the way. And I like your man. I like it to you. I like all the, I like them, but also they're content creators now first. And so you, again, you have to apply the discount factor, which is that Their job is every…”

“There were other video platforms that were, I would argue, way better than YouTube, and I mean, Vimeo is a perfect example. Vimeo was a thousand times of a better product, and a prettier, easier to, all these things, and YouTube just told a great story, and Go…”

“YouTube came out recently and announced that a billion people a month watch podcast content on YouTube.”

“How about I just work with ChatGPT to solve this problem, build a script, and now I call it the Kale algorithm. My YouTube does not show me any videos under 30 minutes.”

“He posted one video of a 32nd loop of a fireplace, or I don't know if it's a 32nd loop, but a ten-hour video of a fireplace crackling, and this guy made a million dollars in Romania, and did he try to follow it up with another video and then turn it into an em…”

“Lo-Fi Girl, I think, is probably the biggest channel in this category. Fifteen million subscribers, two and a half billion views on, on the channel. Making about a hundred grand a month on this channel right now, and that's just, that's like one channel.”