YouTube Shorts

“That, that, that first video that we did where we landed on Zambia and found this Zambian artist, that, that video has seventy two million views on TikTok and seventy two million views on YouTube Shorts.”

“I try to keep it as simple as possible. It's very similar philosophy to, like, a title and thumbnail, same psychology in a way, where I try to keep it, like, little to no focus points, high brightness, high saturation, and we, like, we'll go through so many le…”

“Power words should be the first thing that starts the video.”

“And then my favorite method is actually having twists in your videos, because when you have a twist, now the viewer is going to want to rewatch the video with that new knowledge, knowing what the twist is.”

“It depends on the video length, but generally you want to be at least 90%. My team, we usually go for 95 plus.”

“Pretty good for me is 80% plus, and excellent would be 85% plus. But for my channel, we average around 80, 85%. Which is not, is very uncommon.”

“Another thing that's very crucial for hooks or in your general, like introduction of your video is to foreshadow the end. Your hook has to be So clear what the video is going to be about. You're not only setting up the video, but you're also seeing what the co…”

“Remember like with complexity, the goal is to like add layers to give people more reasons to watch, but you don't want to actually confuse the viewer. And that kind of comes back in with The way you copyright it because you want to say it in a way that's, you …”

“What we found was I got double the subscriber conversion, but 10 X less the views when I do that. I actually get my regular conversions when I do malicious content, but 10 X the views, which actually means I'm getting five X more subscribers”

“Number one is hook, and number two is overall retention, which is video progression, and number three is rewatchability.”