Hoyos: Plot twists drive viewers to rewatch short-form videos
Jenny Hoyos · Her Viral Formula Breaks 100 Million Views On YouTube Shorts (ft. Jenny Hoyos) · May 3, 2024 · at 25:28
YouTube Shorts creator Jenny Hoyos discusses techniques for engineering video rewatchability on My First Million with host Shaan Puri.
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“And then my favorite method is actually having twists in your videos, because when you have a twist, now the viewer is going to want to rewatch the video with that new knowledge, knowing what the twist is.”
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