Hoyos: Short-form video hooks must begin with upfront power words.
Jenny Hoyos · Her Viral Formula Breaks 100 Million Views On YouTube Shorts (ft. Jenny Hoyos) · May 3, 2024 · at 16:03
Jenny Hoyos, an 18-year-old viral YouTube Shorts creator, discusses retention engineering and opening hook mechanics with Shaan Puri on My First Million.
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“Power words should be the first thing that starts the video.”
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Hoyos: Prank videos yield five times more net subscribers than wholesome content.
“What we found was I got double the subscriber conversion, but 10 X less the views when I do that. I actually get my regular conversions when I do malicious content, but 10 X the views, which actually means I'm getting five X more subscribers”
Hoyos: Unresolved ending questions drive YouTube viewer curiosity
“At the end of the day, like, content creation on YouTube, what piques people's curiosity is a problem that needs to be resolved at the end of the video, or a question that's going to get answered at the end of the video”
Jenny Hoyos: Audiences are numb to high-dollar YouTube stunt stakes
“People are so used to like these high stakes. Like, seeing 10,000 dollars in a title anymore, people don't even know what that even means, because they're seeing people like Mr. Beast spend a million dollars. So it's like, you know, people are just so numb to …”
Hoyos: Video hooks must foreshadow setup, conflict, and resolution instantly.
“Another thing that's very crucial for hooks or in your general, like introduction of your video is to foreshadow the end. Your hook has to be So clear what the video is going to be about. You're not only setting up the video, but you're also seeing what the co…”