Sponsoring creators under 10K subscribers is prime underpriced growth arbitrage
Noah Kagan · Brainstorming The Best Business Ideas To Start In 2022 with Noah Kagan · Jan 18, 2022 · at 23:00
Noah Kagan, founder of AppSumo, discusses marketing arbitrage strategies for audience and newsletter growth.
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“Like if I was trying to grow a newsletter I probably would go try to sponsor like super micro people on Tik Tok and YouTube. Like these guys that are guys and girls that are like sub 10,000 subs. Like if your channel has like 966 subscribers, like you'd be a perfect person because you have like an engaged audience. You're super smaller. You don't know how much money you're supposed to be making.”
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