Puri: TikTok is the top growth priority and threat for incumbent platforms
Shaan Puri · How FTX Scaled A $30 Billion Company With Only 30 Engineers! · Jun 21, 2022 · at 25:03
Shaan Puri describes the internal mindset at major social media platforms regarding TikTok's competitive threat and why platforms launched features like YouTube Shorts.
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“The biggest threat to my company is TikTok. Every day, like, you know, somebody, there's like every, every quarterly offsite, we're hearing about the latest TikTok numbers. Wow. Their growth is crazy. Wow. They're blowing us away. Wow. The stars are going there. You know, like TikTok is your like, kind of like main priority. If you're one of these big social media companies right now beyond like, you know, your core business, like if you're going to think about growth, you're going to think about TikTok.”
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