Brianna Price: Connor Price was YouTube's most subscribed artist in November
Brianna Price · Connor Price’s Viral Formula to Get +650M Spotify Streams (#484) · Aug 10, 2023 · at 29:37
Brianna Price, manager for independent artist Connor Price, explains the sudden growth they experienced after repurposing short-form video content onto YouTube Shorts.
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“YouTube emailed us, and they're like, you were the most subscribed to artist in November. Of all artists on YouTube.”
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More from Brianna Price
Brianna Price: 1M Spotify streams generates $4,000 on average
“It's roughly, there's a lot of variables, but on average, a million streams is around 4000 dollars USD. On Spotify.”
Brianna Price targets selling music catalog for $50M in 3-4 years
“Fifty million. At what age? Three or four years from now.”
Connor Price refused deals from every major record label
“And we've talked to every major label. It's not like I, Our friend Nick said that he's like, we're independent by choice, not by default. Cause you'll see in the comments like, why hasn't anyone signed this kid yet? Someone signed Connor. And I'm like, they've…”
Connor Price averages 60M monthly Spotify streams across his catalog
“And we're averaging like, sixty million streams a month right now. Across our catalog.”
Brianna Price: Connor Price negotiates high-six-figure brand sponsorship deals
“Recently, like the last couple, you can negotiate like six figures, high six figures. Depending on the ask, I'm sure we could get even higher, but like in our current state, current followers, it's like six figure deals.”
Brianna Price: TikTok acquires new listeners while YouTube monetizes existing audience
“On TikTok, our goal is to reach new listeners, and YouTube is more to nurture the listeners we already have and to nurture the platform because it does pay well. So more views on YouTube is more money in our pocket from the AdSense and stuff like that. But yea…”