Two Sided Marketplace
topic on 5 shows · 20 statements across 17 episodes
Founder's Journal
Startups For the Rest of Us
Top Founders
the a16z Podcast
20VC
20 statements about Two Sided Marketplace, every show
Bootstrapping B2C or marketplaces decreases your odds of startup success.
“What I mean is, you are decreasing your chance of success By bootstrapping, B to C, a two-sided marketplace, et cetera.”
Don't bootstrap a two-sided marketplace without controlling one side.
“Number one is don't bootstrap a two-sided marketplace unless you already have one side.”
Walling: Do not bootstrap a two-sided marketplace without one side established
“Don't bootstrap the two-sided marketplace unless you already have one side.”
Walling: Founders must avoid B2C, marketplaces, and marketing comfort zones
“Stop doing B to C. Stop doing two-sided marketplaces and stop staying in your comfort zone when it comes to marketing and sales. Your customers don't care. Your customers don't care what you're comfortable with. They care how with how they buy and how they wan…”
Walling: Never bootstrap a two-sided marketplace without already controlling one side
“Don't bootstrap a two-sided marketplace. Unless you already have one of the sides. That's, this is Rob's rule of two-sided marketplaces, we'll call it.”
Walling: Building a two-sided marketplace is like starting two SaaS apps
“I always say like two sided marketplaces. Here's my advice. Don't. That's because you're kind of, it's like starting two SaaS apps at once. It's just, you're fighting things on two fronts.”
Rob Walling: Bootstrappers cannot build two-sided marketplaces without an existing audience
“Bootstrappers don't make that work. The only time they make it work is when they have one side of the marketplace already, right? They have an audience, like the tropical MBA guys did when they started Dynamite Jobs.”
Walling: Never bootstrap a two-sided marketplace without existing side access
“It comes back to my rule. Don't bootstrap a two-sided marketplace. That's exactly what this is, unless you have access to one of the sides.”
Walling: Two-sided marketplaces cannot sustainably scale on perpetual ads
“I have a tough time imagining you are going to build a sustainable two-sided marketplace if you have to fill one side perpetually with ads. Now ads can be a good way to get started, but it's not scalable. And I think in the longterm, if you want to build a fly…”
Jordan: Owning Supply in Two-Sided Marketplaces Creates Channel Conflict
“You know, I think it's pretty hard to do that on, you know, on, on two-sided marketplaces, just because of channel conflict.”
Hawley: Marketplaces Must Build Talent Supply First Because Employers Churn Without Applicants
“One of the hypotheses we had was if talent join our community and our marketplace, they're not going to expect to get a job the day they sign up. But if a company joins and posts a job, they are going to want to get applications. And if they don't, they may no…”
Walling: Never bootstrap a two-sided marketplace without controlling one side
“Don't bootstrap two-sided marketplaces unless you already have one of the sides, right?”
Finishing second in a two-sided marketplace is a recipe for failure
“Businesses with network effects are generally winner-take-all markets, which means that finishing second as a two-sided marketplace is generally a recipe for failure.”
Jackson: Distributing network value to contributors over VCs is the fairest model
“The value of the network is then given programmatically to whoever helped us build it, right? Like not some employer, not some, you know, stooge VC, you know, sitting back collecting all the value, right? It's the most fair way to build a two-sided marketplace…”
Two-sided marketplaces have only a 10% chance of success
“I mean, it's a two-sided marketplace. Nothing's gonna, the chances of success are 10%. I've done this long, long, long enough to know, but if we hit 10%.”
Fernandez: Two-sided marketplaces always face supply or demand frustration
“I think it is true that there will always be frustration on some side of your marketplace.”
Fernandez: Marketplace success requires internal leadership to balance supply and demand
“And I actually think that it's ensuring that you've got the right leadership internally, understanding what are the core priorities of each side of your marketplace, and then fighting those battles internally so that you have the requisite balance, I think is …”
Jarvis: Open Education Marketplaces Dilute Quality and Lack Authority
“It's not a two-sided marketplace to us that just dilutes the shit out of the landscape. What do you mean by that? Well, some of our competitors where anyone in the world can put up a course. Then you don't have, there's no sort of authenticity or authority. Yo…”
PandaDoc targets high-value deals as e-commerce consumes cheap transactions
“The cheap products and services are being taken over by e-commerce, by two-sided marketplaces. And where we focus is is, is basically deals that have a substantial value. Deals that require some kind of paperwork.”
Jeff Jordan: Two-sided network effects create self-reinforcing competitive moats
“When that wheel starts turning, it starts to become something that's very hard to compete with because if you're a seller, you have to be there because the buyers are there. If you're a buyer, you want to go where all the sellers are.”