Hawley: Marketplaces Must Build Talent Supply First Because Employers Churn Without Applicants
Sarah Hawley · How we got 5,000 on our SaaS waitlist using community · Nov 22, 2022 · at 2:39
This episode carries Sarah Hawley's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Growmotely founder Sarah Hawley explains why she prioritized acquiring remote professionals before onboarding hiring companies to the platform.
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“One of the hypotheses we had was if talent join our community and our marketplace, they're not going to expect to get a job the day they sign up. But if a company joins and posts a job, they are going to want to get applications. And if they don't, they may not come back.”
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More from Sarah Hawley
Growmotely spent $3,500 total on pre-launch survey and website ads
“The overall results were a total ad spend of 3500 that was over the whole period. So that was driving traffic into that survey and onto our website, and then marketing the survey into April when we launched.”
Growmotely amassed 5,300 pre-launch waitlist emails, roughly 15% companies
“We built our email list up to 5300 emails of which most were professionals. As I said at the start, we wanted to grow the professional side of the marketplace mostly, but we did have about, I think, 15% of the people who signed up were also companies.”
Growmotely onboarded 50 companies and 793 professionals in month one
“When we launched in the first month, we converted 50 companies and 793 professionals into registered People on, people and companies on Grow Motely, which means they completed their entire profile, and they're now set up on the platform.”