SurveyMonkey

company on 19 shows · 44 statements across 24 episodes · said 188 times in 83 episodes since 2015

Top Founders 58 the Official SaaStr Podcast 37 Lenny's Podcast 23 A Product Market Fit Show 19 How I Built This 15 20VC 12 All-In 7 the Y Combinator Startup Podcast 3 the a16z Podcast 3 the Pitch 2 Innovators & Investors 2 Founder's Journal 1 Startups For the Rest of Us 1 We Live to Build 1 the Knowledge Project 1 My First Million 1 the Neon Show 1 the MAD Podcast 1 Masters of Scale

Mentions by year, every show

tap a year for its mentions
0025105020201520162017201820192020202120222023202420252026episodesmentions
01020201520162017201820192020202120222023202420252026episodes it came up in
00210420201520162017201820192020202120222023202420252026episodesmentions per episode

Top Founders 58the Official SaaStr Podcast 37Lenny's Podcast 23A Product Market Fit Show 19How I Built This 1520VC 12All-In 7the Y Combinator Startup Podcast 310 more shows

2026 2 mentions in 1 episode
2025 6 mentions in 6 episodes 1 per episode
2024 8 mentions in 6 episodes 1 per episode
2023 30 mentions in 8 episodes 4 per episode
2022 37 mentions in 13 episodes 3 per episode
2021 16 mentions in 7 episodes 2 per episode
2020 20 mentions in 10 episodes 2 per episode
2019 43 mentions in 18 episodes 2 per episode
2018 19 mentions in 8 episodes 2 per episode
2017 4 mentions in 3 episodes 1 per episode
2016 1 mention in 1 episode
2015 2 mentions in 2 episodes 1 per episode

every mention on every show, scene by scene, with the transcript →

44 statements about SurveyMonkey, every show

LENNY'S PODCAST Assertion Not checkable as stated
Lovable's paid retention matches established B2B SaaS benchmarks
“However, what I can say, it's on par with benchmarks of other B to B SaaS products that I've ever worked at. And I worked with Miro, Dropbox, SurveyMonkey, Netlify Amplitude and others.”
Elena Verna Dec 18, 2025 ▶ 13:15 The new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year
Mastronardi: Unlike SurveyMonkey, Polco Took Data Privacy Seriously for Government
“It's I had some voter file verification, but it was unlike survey monkey took privacy seriously. So it was really a good fit for the public sector.”
Nick Mastronardi Dec 4, 2025 ▶ 7:10 Momentum Series: Amplifying Citizen Voices with Polco Co-Founder Nick Mastronardi
MY FIRST MILLION Assertion Supported
Dave Goldberg's SurveyMonkey attempted to acquire Qualtrics before its Series A
“You know, the gentleman who was doing it ran a company, I'll just be honest, it was called Survey Monkey at the time.”
Ryan Smith Nov 5, 2025 ▶ 26:53 The High School Dropout Who Made Billions & Bought An NBA team
MASTERS OF SCALE Assertion Supported
Zendesk shareholders ultimately rejected the acquisition of SurveyMonkey parent company Momentive
“The company was called Momentive, but it was really SurveyMonkey was the main product. We had sold it, and we were, you know, high-fiving all around, and then it was in the process of getting unsold. Basically, the shareholders of Zendesk rejected the deal.”
Tom Hale Jan 9, 2025 ▶ 3:47 How Ōura doubled ring sales in two years (with CEO Tom Hale) | Masters of Scale
Polco won the public sector by prioritizing privacy, unlike SurveyMonkey
“And we had built this platform. It's I had some voter file verification, but it was unlike survey monkey took privacy seriously. So it was really a good fit for the public sector.”
Nick Mastronardi Nov 21, 2024 ▶ 6:43 7 - Amplifying Citizen Voices with Polco Co-Founder Nick Mastronardi with Polco's Nick Mastronardi
LENNY'S PODCAST Assertion Not checkable as stated
Schwartz: SurveyMonkey Generated $200M Annually From Organic Search Traffic
“You know, when I was at Survey Monkey, we generated a couple hundred million dollars a year off of organic traffic because it was a freemium tool where you search for the product, the problem, you find the solution.”
Eli Schwartz Sep 19, 2024 ▶ 40:02 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Schwartz: SurveyMonkey Scaled Only 100 Viable Programmatic SEO Pages, Not 10,000
“So again, SurveyMonkey was one where we had a fat head of templates we could make, but it wasn't a long tail. So we could make, you know, a hundred templates, but we couldn't make 10,000.”
Eli Schwartz Sep 19, 2024 ▶ 1:15:54 Rethinking SEO in the age of AI | Eli Schwartz (SEO advisor, author)
Britton: SurveyMonkey failed in enterprise by not prioritizing customer service
“Survey Monkey is really focused on a small business, and to some extent, middle market. They were really never able to correct the enterprise because they didn't really prioritize servicing, which is a kind of a necessary evil, if you will, of going to market …”
Matt Britton Jan 30, 2024 ▶ 5:19 Suzy.com did $65m Revenue Last Year. 18% was services so how did he keep 75% gross margin?
Verna: Exposing SurveyMonkey users to three paid triggers boosted conversions
“I've had it firsthand at SurveyMonkey. We're just adding consistent UI across all of the paid triggers that were that Amazon gold color and making sure that each user has been able to see at least three of them. There's a rule of three that goes into advertisi…”
Elena Verna Apr 23, 2023 ▶ 1:01:58 The ultimate guide to product-led sales | Elena Verna
How to ask for advice without triggering confirmation bias
“A question's good if it's specific, if it solicits rationale, and, you know, it's not biased, right? You don't want to start a question with, here's what I think, because people have this tendency to want to please you or to agree with you.”
Ada Chen Rekhi Apr 16, 2023 ▶ 6:44 How to make better decisions and build a joyful career | Ada Chen Rekhi (Notejoy, LinkedIn)
MASTERS OF SCALE Assertion Partly supported
Tobaccowala: SurveyMonkey founder was among the first to use freemium
“He, I think, invented the freemium model, or at least was one of the first people in the world to use the freemium model.”
Selin Tobaccowala Mar 31, 2023 ▶ 19:40 Let Fires Burn (with Gixo's Selina Tobaccowala)
MASTERS OF SCALE Assertion Not checkable as stated
Tobaccowala: SurveyMonkey's Dated Design Caused Candidates to Underestimate the Business
“It's like the don't judge a book by its cover, but people were sort of judging this product as being a non-Silicon Valley-based, non-beautiful site and underestimating both its consumer love and its financials.”
Selin Tobaccowala Mar 31, 2023 ▶ 30:09 Let Fires Burn (with Gixo's Selina Tobaccowala)
Adding niche features to generic SaaS tools alienates mass-market users
“The difference is if you, as a generic tool built all those specialized functions, it would become really, really difficult for everybody to use. So you actually alienate your other users. So you're kind of in this circumstance where you have to cater to one m…”
Aydin Mirzaee Mar 15, 2023 ▶ 31:04 Aydin Mirzaee, Founder of Fluidware (Bootstrapped to ~$100M exit) | How to Find Product Market Fit · PMF Show
Mass-market SaaS companies culturally struggle to pivot to enterprise sales
“The challenge is like when you're an everybody tool and you don't have enterprise in your blood it's a different way of being, right? Like you're doing sales driven motion... And if your company culture is a certain way, it's not easy to change your company cy…”
Aydin Mirzaee Mar 15, 2023 ▶ 37:07 Aydin Mirzaee, Founder of Fluidware (Bootstrapped to ~$100M exit) | How to Find Product Market Fit · PMF Show
Britton: SurveyMonkey faces headwinds moving upmarket into enterprise
“They've had a lot of you know, struggles and headwinds just based upon their capital structure and really based upon what seems to be struggles they've had with getting into the enterprise and moving up market.”
Matt Britton Dec 20, 2022 ▶ 6:40 He just hit $60m Revenue but burned $25m net last year. Here's how Market Research SaaS Suzy fixed their runway in volatile economy
Combining marketing, product, and analytics under one leader maximizes growth
“In SurveyMonkey, I was running growth marketing, growth product, and analytics, which is a perfect trio in order to be the most impactful in growth.”
Elena Verna Sep 22, 2022 ▶ 8:36 Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
LENNY'S PODCAST Assertion Not checkable as stated
SurveyMonkey, Netlify, and Amplitude all overcorrected toward enterprise sales
“I've seen it done at SurveyMonkey, where we weren't chasing after enterprise, go to a market expansion, and we let go of growth, and then we overcorrected. I've seen it done to some capacity at Netlify, at Amplitude. Every company goes through some flavor of i…”
Elena Verna Sep 22, 2022 ▶ 33:52 Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
LENNY'S PODCAST Assertion Not checkable as stated
Free users drove 100% of SurveyMonkey's user acquisition
“We had the same thing at SurveyMonkey. We had half of our user base that was free, that was retained and healthy, and we were happy about it because they were doing a hundred percent of our acquisition.”
Elena Verna Sep 22, 2022 ▶ 48:14 Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
Qualtrics' growth model would not have worked at SurveyMonkey
“Even when I, for example, was at SurveyMonkey, our main competitor was Qualtrics. We had very different growth models. So Qualtrics growth model slapped on SurveyMonkey would not work.”
Elena Verna Sep 22, 2022 ▶ 54:23 Why product-led growth is the future | Elena Verna (Amplitude, Miro, Surveymonkey)
Ross Buhrdorf: Funded startups should hire professional market research firms for surveys
“And I'd recommend, you know, a company that's got any amount of funding To use professionals, and professionals go out, they get the, they build the surveys and the questionnaires based on what you want to know, based on a lot of the early you know, survey mon…”
Ross Buhrdorf Jan 10, 2022 ▶ 6:14 ZenBusiness Breaks $45m Revenue Relentlessly Focusing on 220,000 Underserved Owners of Service Businesses
TOP FOUNDERS Assertion Not checkable as stated
Ross Buhrdorf: Early customer survey results accurately drove the ZenBusiness roadmap
“I was the first person at our company that did started surveys, and I used SurveyMonkey, and I asked quite literally, one of my first questions was, You know, rank the, ah, you know, check the box on these list of products that you would like to see on the pla…”
Ross Buhrdorf Jan 10, 2022 ▶ 7:11 ZenBusiness Breaks $45m Revenue Relentlessly Focusing on 220,000 Underserved Owners of Service Businesses
20VC Assertion Not checkable as stated
Elena Verna pursued SurveyMonkey for eight months before getting hired
“I applied for SurveyMonkey position off Craigslist, and they didn't want to hire me. I pursued them for eight months, trying to get them to make a decision on me, after which I finally convinced them to take a chance on me and give me a job.”
Elena Verna Oct 28, 2021 ▶ 3:59 20 Growth: The 3 Levers to Successful Growth Models, The 3 Types of Growth Hires Startups Need To Know, The 3 Stages All Successful Growth Teams Need To Go Through with Elena Verna, Advisor @ MongoDB and HP
TOP FOUNDERS Disclosure
Okunyev: Typeform is not in acquisition talks with SurveyMonkey
“No, but, you know, we did have those conversations. I have met with the SurveyMonkey CEO a couple of times, just casual conversations, but that was way in the past. Just for fun, but no, no, nothing, nothing happening there, I can assure you.”
David Okunyev Mar 3, 2021 ▶ 14:30 Typeform Breaks $48m Revenue, 40% yoy Growth, $800m Valuation Next?
ALL-IN Disclosure
John Cohen: SurveyMonkey eliminated 1.5 points of polling error by separating post-grads
“We broke apart post grads and grads into two distinct categories, and that released kind of about a point and a half of unforced error in our polling for 2016.”
John Cohen Nov 4, 2020 ▶ 27:27 E11: Election Night Special featuring Phil Hellmuth, Bill Gurley, Brad Gerstner & more!
ALL-IN Assertion Supported
Cohen: Trump supporters overwhelmingly view COVID-19 as an economic crisis
“More people on average say it's a health issue than an economic one. Trump with Trump supporters overwhelmingly say the crisis is one that's financial, not health related.”
John Cohen Nov 4, 2020 ▶ 39:31 E11: Election Night Special featuring Phil Hellmuth, Bill Gurley, Brad Gerstner & more!
TOP FOUNDERS Assertion Partly supported
SurveyMonkey and Qualtrics are go-to-market partners for UserTesting
“Some of the companies you mentioned like SurveyMonkey or Qualtrics, they're great partners of ours. We spend a lot of time going to market with them.”
Andy MacMillan Mar 19, 2020 ▶ 14:07 1699 UserTesting Grabs $100m Series D w/ $84m in Revenues While Rest Of World Virus Panics, How Will CEO Spend Money?
HOW I BUILT THIS Assertion Not checkable as stated
Tobaccowala: Former SurveyMonkey CEO Dave Goldberg Resisted Formal HR Performance Reviews
“Dave wasn't a big believer in performance reviews and HR and sitting down, but once a year he would take me out to lunch and he would always say, this is what you need to do to become a CEO.”
Selina Tobaccowala Nov 11, 2019 ▶ 50:09 Evite: Selina Tobaccowala
Y COMBINATOR Assertion Not checkable as stated
Hockenmaier: Early SurveyMonkey growth team gained influence via post-survey page tests
“The early team at SurveyMonkey did a great job of this. Like there's like one page in the product, which is the end of the flow. When you take a survey, you have like millions of people hitting this page that could ultimately some, at some point become survey …”
Dan Hockenmaier Jun 26, 2019 ▶ 21:32 Advice on Organizing and Running Growth Teams from Dan Hockenmaier and Gustaf Alströmer · Y Combinator
SAASTR Assertion Supported
Srinivasan: SurveyMonkey Processes 20 Million Answered Questions Daily
“We have twenty million questions per day answered on our platform”
Leela Srinivasan Jun 3, 2019 ▶ 1:50 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money
SAASTR Assertion Supported
Srinivasan: 63% of Customers Believe Marketers Sell Them Unneeded Products
“63% of customers think that customers, that marketers are selling them something that they do not need.”
Leela Srinivasan Jun 3, 2019 ▶ 2:20 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money
SAASTR Disclosure
Srinivasan: SurveyMonkey Is Moving Upmarket to Target Enterprise Customers
“We're moving to enterprise, as you may or may not have heard, and we got some hearts and minds to change on that journey.”
Leela Srinivasan Jun 3, 2019 ▶ 4:24 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money
SAASTR Disclosure
Srinivasan: SurveyMonkey Embeds Follow-Up Surveys in Lead Gen Confirmation Emails
“At SurveyMonkey, similarly, we're using surveys and customer feedback in the funnel itself, so the minute you submit a lead gen form, you get the email confirmation, and we include a link there to a very quick form where you can give us just a little bit more …”
Leela Srinivasan Jun 3, 2019 ▶ 7:19 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money
SAASTR Assertion Supported
Srinivasan: High Customer Empathy Boosts Employee Retention by 16 Points
“When we've surveyed individuals who believe that their companies display a high degree of empathy for their customers, 82% of them believe that they'll still be at their job two years from now. Pretty darn high. When we have surveyed those who believe that the…”
Leela Srinivasan Jun 3, 2019 ▶ 20:42 7 Tips For Using Customer Feedback To Build Rabid Fans And Make More Money
SAASTR Assertion Not checkable as stated
Typeform averaged 55% completion rates compared to SurveyMonkey's 20%
“What is born out in the data is if, you know, on a SurveyMonkey or any other survey tool, the average completion rate is about 20%, and the value of Typeform is that completion rate is around 55%.”
Ophelia Brown Mar 4, 2019 ▶ 6:00 What You Need to Raise Your Series A (And Why It Isn't $100K MRR)
SAASTR Assertion Not publicly verifiable
Hale: Only one in three businesses truly prioritize customer centricity
“We recently conducted a survey, this is like within the last four or five months, asking how many businesses really, really believe that customer centricity was really important, and it was about one in three.”
Tom Hale Oct 9, 2018 ▶ 2:37 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Disclosure
Hale: SurveyMonkey surveys relational NPS quarterly and transactional NPS post-event
“At Survey Monkey, we do both, and we ask it in various spots along the customer life cycle. We ask it in a relational way, probably once every six months, increasingly now one a quarter. We ask it in a transactional way, after purchase, after a service experie…”
Tom Hale Oct 9, 2018 ▶ 12:49 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Assertion Not checkable as stated
Hale: Brazilian NPS averages 25% higher and UK scores 10% lower
“Brazil. Uniformly, across hundreds of thousands of NPS questions that we have asked, Brazil is about 25% higher, and I hate to say it, if anybody's from the UK, apologies, about 10% lower.”
Tom Hale Oct 9, 2018 ▶ 13:53 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Insight
Hale: Calibrate survey length to the customer's financial and time investment
“It's pretty important to recognize what level of investment your customer's willing to give you, right? And to calibrate that. If you're Uber, it's about 30 seconds, and maybe 10% of the time. If you just spent a million dollars on our enterprise software prod…”
Tom Hale Oct 9, 2018 ▶ 15:54 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Assertion Not checkable as stated
Hale: 38% of US survey responses come from mobile devices
“It's about 38%, so man in the front row, give him a cigar. 38%, but the thing that's important about that is, over the past 12 months, that's gone up by about seven points, ok?”
Tom Hale Oct 9, 2018 ▶ 16:42 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Assertion Not checkable as stated
Hale: 75% of international survey responses occur on mobile devices
“It's about 75%, and in Japan it's close to 88%, for us anyway. That's our data.”
Tom Hale Oct 9, 2018 ▶ 16:57 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Disclosure
Hale: Retaining a customer is worth about $420 to SurveyMonkey
“In our business, the value of a retained customer is about 420 bucks.”
Tom Hale Oct 9, 2018 ▶ 19:49 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Disclosure
Hale: 80% of SurveyMonkey's customers arrive via unpaid organic channels
“About 20% of our customers come to us through paid channels. 80% through unpaid channels. Free channels. Organic channels. That is a result of us having, among other things, an NPS in the fifties.”
Tom Hale Oct 9, 2018 ▶ 20:14 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
SAASTR Disclosure
Hale: I called 10 dissatisfied customers every Thursday morning at 7 AM
“The way I did it is I just did, like, 10 calls on Thursday. It's between seven a.m. And 10 a.m., and I just pounded through the most important 10 that I could get through.”
Tom Hale Oct 9, 2018 ▶ 24:12 SurveyMonkey's Secrets to Keeping Customers Happy for 20 Years
Y COMBINATOR Assertion Not checkable as stated
Buchheit: Wufoo angel investment returned ~44x on SurveyMonkey acquisition
“My investment on that returned, like, 44 X when, ah, SurveyMonkey bought them”
Paul Buchheit Mar 7, 2018 ▶ 11:13 Paul Buchheit - Startup Investor School Day 2 · Y Combinator

← every entity, every show

Made with StarZero

Turn any episode into a week of clips.

This entire site, thousands of episodes across every show transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.