SurveyMonkey

“Even when I, for example, was at SurveyMonkey, our main competitor was Qualtrics. We had very different growth models. So Qualtrics growth model slapped on SurveyMonkey would not work.”

“In SurveyMonkey, I was running growth marketing, growth product, and analytics, which is a perfect trio in order to be the most impactful in growth.”

“I've seen it done at SurveyMonkey, where we weren't chasing after enterprise, go to a market expansion, and we let go of growth, and then we overcorrected. I've seen it done to some capacity at Netlify, at Amplitude. Every company goes through some flavor of i…”

“We had the same thing at SurveyMonkey. We had half of our user base that was free, that was retained and healthy, and we were happy about it because they were doing a hundred percent of our acquisition.”

“A question's good if it's specific, if it solicits rationale, and, you know, it's not biased, right? You don't want to start a question with, here's what I think, because people have this tendency to want to please you or to agree with you.”

“I've had it firsthand at SurveyMonkey. We're just adding consistent UI across all of the paid triggers that were that Amazon gold color and making sure that each user has been able to see at least three of them. There's a rule of three that goes into advertisi…”

“You know, when I was at Survey Monkey, we generated a couple hundred million dollars a year off of organic traffic because it was a freemium tool where you search for the product, the problem, you find the solution.”

“So again, SurveyMonkey was one where we had a fat head of templates we could make, but it wasn't a long tail. So we could make, you know, a hundred templates, but we couldn't make 10,000.”

“However, what I can say, it's on par with benchmarks of other B to B SaaS products that I've ever worked at. And I worked with Miro, Dropbox, SurveyMonkey, Netlify Amplitude and others.”