SKU

topic on 7 shows · 10 statements across 10 episodes · said 1 times in 1 episodes since 2021

How I Built This 1 the Knowledge Project the Official SaaStr Podcast WTF is with Nikhil Kamath Top Founders the a16z Podcast 20VC

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How I Built This 1

2021 1 mention in 1 episode

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10 statements about SKU, every show

20VC Assertion Supported
Lin Qiao: AI hardware vendors now release three SKUs per year
“And now within a year from one vendor alone, we have three SKUs.”
Lin Qiao Jul 20, 2026 ▶ 1:01:24 The Open-Source AI Reality | How Token Costs Will Fall 10X & Usage Will Explode 100X | Lin Qiao
a16z Prediction Not checkable as stated
Rampell: AI will automate deal hunting for all SKU products
“All of that will be automated away or automated for the benefit of the consumer, if and only if you have something where you have determined the SKU or the UPC.”
Alex Rampell Sep 17, 2025 ▶ 38:55 The Death of Search: How Shopping Will Work In The Age of AI
SAASTR Insight
Harmon: Avoid overhauling packaging or adding SKUs more than every two years
“I feel like you can make tweaks and small or medium changes as frequently as you want and as your business commands, but I wouldn't Change your packaging, add a skew, overthink something more frequently than every one to two years.”
Allison Harmon Dec 3, 2024 ▶ 26:37 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
WTF Insight
Narayanan: E-commerce algorithms reward brand catalog width over inventory depth
“In general, online values width more than depth. The reason is purely algorithmic. What happens is you have 600,000 SKUs in a Myntra. Number of SKUs that are tagged to a same brand name is one weightage in an algorithm that basically then says you're a large b…”
Ananth Narayanan Oct 7, 2023 ▶ 2:18:07 Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
SAASTR Insight
Conrad: Generalist sales teams ignore viable products to sell easy SKUs
“If you have a VP of sales that's got, you know, 25 SKUs that they're selling, they're gonna pick, like, the three or four that are the easiest to sort of help them get to quota, and inevitably you get products that are just not gonna be as material An input to…”
Parker Conrad Jun 27, 2023 ▶ 31:29 Rippling CEO Parker Conrad's Theory of the Compound Startup: Disrupting How We Think About Software
Kimmel: Businesses with under 50 SKUs do not need pricing software
“My guess is that probably if you've got less than 50 SKUs or so, or you do very little in the way of transactions, you probably don't need the product.”
Mike Kimmel Feb 14, 2023 ▶ 7:46 What happens when a PHD professor in analytics launches a SaaS company?
Carrying diverse SKUs creates dangerous inventory risks for early DTC startups
“Because where you get into trouble is if you have a bunch of different SKUs, and you're trying to like, you know, carry them all in case the customer wants that versus that.”
Mike Salguero Oct 3, 2022 ▶ 55:41 ButcherBox: Mike Salguero
HOW I BUILT THIS Assertion Supported
Siete Foods raised $1M from Austin angels and a Chicago broker
“Yeah, we raised a million dollars from a few angel investors here in town, and then a natural foods broker who's based out of Chicago.”
Miguel Garza Mar 15, 2021 ▶ 58:34 Siete Family Foods: Miguel and Veronica Garza
TOP FOUNDERS Assertion Supported
Ma: Zola offers over 50,000 SKUs on its marketplace
“We have over 50,000.”
Shanlin Ma Nov 10, 2017 ▶ 19:54 839: Marketplace: Zola Wedding Registry Passes $120m GMV Run Rate
KNOWLEDGE PROJECT Assertion Supported
Bakshi: Costco Generates 20% ROE and High Turns on Sub-2% Margins
“Costco, I think, makes about 20% return on equity, which is actually quite healthy if you look at, ah, interest rates over this part of the world, and it has, ah, a pat margin of less than two percent, so it has very high capital turns, ah, and it can do that …”
Sanjay Bakshi Sep 18, 2015 ▶ 35:48 #3 Sanjay Bakshi: Why Mental Models

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