SaaStr

“In fact, until recently at Sastr, we basically had two and a half, three systems of record. We had Salesforce, we had Marketo, and we had Notion. We left two.”

“It shows you what he's hooked up to headless within Salesforce too, because there's multiple things running into this. So he's got class. I call it classic Salesforce for sales, right? So Salesforce CRM that our sales team has always used for like 10 years. He…”

“We created a mini renewal agent. So let me scroll down. I'll show you guys this. So we've got this mini renewal agent now going where, you know, we had our AI day, I think last month or something. And previously it'd be a manual thing where we have a digital e…”

“This is one of those things where in the age of AI, ah, this took me an extra, let's say, half a day with 10 K to build. Like, you gotta, sure, you might have to set up these sources the first time, but then you can output something like this for literally eve…”

“For a while, when things were crazy, like in 20, 22, we like banned small sponsors because we didn't want the stress. We just didn't, we just like you, if that's so much, if 20,000 dollars is so much money to you, like you're betting your entire startup. Come …”

“You should all do this champion tracking thing. I think not. I think so many people forget to do it, right? It's like, oh yeah, duh, makes sense. And then you forget to do it because it's not automated or whatever. It's too much work. Yeah, it's too much.”

“So it used ZoomInfo in clay in cowork, three layers deep of agents to enrich this list. And it was like the best enrichment we've gotten so far.”

“You should add Microsoft Clarity. It's a heat mapping tool. It's free. It literally picked this vendor for me, and it, to be fair, it saw we had Vector, and it said you could use those ones too if you want to switch, but I assume you want to use the one that y…”

“So seven years together, no complaints, Notion. You're cheap. You did a good job. You're cool. You're extensible when no one was extensible. We had a teammate that loved you so much. You invited him to a user conference to present, and we still churned with a …”

“Utilization of all the features is so high that the best we can do is waive this eight percent Renewal fee increase. That was their like best and final last offer I got.”

“Fable went in, found it, decided those were changes that should be made to the app, MCP'd into Replit, told Replit to change the app, change the core algorithm around Jason's Gems, and never told me Never shared it. Never did anything. Did all of this autonomo…”

“We're three humans and 21 agents and a dog, right? We can take some risk that you can't take. We can take a lot of risk. People trust Saster. We have 450,000 people in our community, eight figures of revenue, 10, 15,000 people a year that come to our events wh…”

“The agent with Fable, since it was on for so long, decided in the last week, I don't know where along the road, It would exclude some things in our Panadoc that it thought might be an NDA or a non-binding like sales contract.”

“And 10 K now does it end to end, right? We generate the contract in Panda doc, sends it out to the customer, get it signed, push the sign contract into Salesforce, changes it to close one, generates the invoice, invoices the customer, right? All this brutal th…”

“And it's exhausting because now it's eight hours a day instead of 20 to 30. We are at our limits. We cannot do any more.”

“We're trying to build an app called Saster Connect that will connect you folks to the best opportunities. If you're looking to network, if you're looking for a new job, more importantly, if you're hiring, if you're a founder, how do you find VPs you don't know…”

“When they started talking to each other, they just reconciled all the data. They looked at all of our past history of how much, you know, we've put in and they came up with a recommendation, which is all I ever wanted. And so five years for five years.”

“A HubSpot agency wanted a 100,000 dollars from little saster to migrate our data and a year. And we had to run and we would have had to pay for Marketo for a year because it would take them a year to do the migra.”

“It literally took him an hour to move, like, 300 campaigns 10 years of data in those campaigns, right, of, like, who attended Sass Randall back in 2016. He moved them all into Salesforce on his own.”

“And then I looked at the cost and it was like, 14 dollars and 28 cents or whatever it was. And I was like, that's literally less than California minimum wage.”

“So our most expensive vendor gone, not renewing toxic threatened us, never helped us. Worst piece of software and the two by two worst and most expensive Adobe Marketo.”

“I realized that our old Saster AI Day websites were still on Squarespace, not Replit, because we built it, you know, in 2020 and just kept refreshing it. So first I was like, okay, I've got to just move this from Squarespace to Replit, find the agent, and then…”

“Tripled our pricing from two 99 a month to 10 K. Tripled our pricing for like no usage. I would never recommend them to anybody.”

“I think we're like a 140% of last year in revenue, right? Yeah. Plus 40%, a 140% of last year.”

“All the promos. I don't have time. I don't have a team. I built them all here.”

“So, so, so go to meeting gave us like 200,000 dollars to be a sponsor.”

“I didn't know until Amelia presented the data this morning. I think it set up like 682 meetings. That is better than any BDR I've ever worked with could do.”

“And these sponsorships are going to range from 45 K at the low end for like a media sponsorship, Up to maybe 400 K for a big sponsorship of our events, media, newsletters, stuff like that, right? So it's a pretty wide berth, 35 K to 40 K.”

“Our human team got worse that they stopped doing it. They went on a vacation, but never caught up. We got six figures behind on collections and it creates a lot of stress because it's sometimes you have to write off collections if people don't get it.”

“We built this VC pitch deck grader that's done 5000 VC pitch decks, and when we were away, two, it broke. It started giving everyone an F.”

“Marketo is not only our worst application, but actually it's our most expensive.”

“The brand does matter. There are three people in, in this meeting room right now. It's Jason, Amelia, and Sam. And on Monaco, it's Jason, Amelia, and Sam, meaning like an agent that is representing any of the three of us, the likelihood of that getting a respo…”

“We have triple the output we were before agents, okay, with fewer people, right? Fewer people triple the output”

“Like Marketo just wants to raise our prices. 20% again. And all they do is threaten us.”

“We have, I don't know, almost 30 agents now at Saskr that have been used almost a million times.”

“We've been building with Tenk literally every day between myself and Jason for the last five months, and so it might take you some time after this session, if you leave with a basic one, to build it to the full feature and functionality that we have at Saster.”

“So what 10 K is now, which I'll show you today, where he is making some autonomous marketing decisions. He helps us send campaigns. He's literally our co-pilot.”

“Hook up natively To your marketing automation platform via the APIs hook up to your CRM, whatever you're using, some of your major tools. Again, you don't have to add those all day one. Eventually, you will need to, though, if you want to reach the same level …”

“If you have any sort of data around marketing's final goal on an impact on revenue, that's the very first thing you're going to want to give your agent.”

“Again, this one collected emails when people put in for the code, so it already had their email, and then just started emailing them, I think only twice, autonomously on its own, and then every time we saw it send out daily a reminder, we would see ticket spik…”

“He doesn't think he's replaced a VP of marketing, but he has replaced about 60% of like a basic functionality.”

“They're pulling from the same APIs and the same sources of data, but they're making different recommendations.”

“I mean, not that we've ever had like a true ref ops person. I've just kind of done it as a backfill, but now that we have 10 K and QB, why would we need, I was like, I would never hire an actual. Rev ops person to fight me on the data. There's just no need.”

“I mean, we're, you know, we're doing, you know, five million in revenue per employee. So the tokens are worth it.”

“There's no way any AISDR tool is going to have that level of context. That's it. In theory, they could, you know, here's an interesting thing. In theory, of course they could, right? This is just LLMs and some data. But in practice, they're never going to be a…”

“Literally, Tenke is going to decide for you, and if it says no, I'm going to say no. Like, for this, he has the budget. Like, he can decide if he wants to use this or not.”

“This agent booked 614 meetings from 442,000 chats. It's almost unbelievably strong numbers from 2.2 million website sessions. That's our funnel to get to handing them to you and David to close.”

“We replaced 500,000 dollars worth of employees with 257 dollars worth of agents, but the productivity is higher.”

“Our, listen, you may have the world's best SDR and outbound team out there, but our AISDRs have done better than any single outbound person has ever worked at Sastor. Ever. They are better, but they weren't good in 2024, ok?”

“We're leaving Marketo, our most dated piece of software for a new marketing automation platform. We're leaving for the most agent friendly marketing automation platform we can find.”

“We used to have an admin who spent 10 to 15 hours a week building this. Wow. And she would go to, cause a lot of these aren't even exposed APIs. She would go manually put it in a Google sheet. Right. Collect it, forget to do it. Now, Tenkay can do all of it be…”

“We want to hire a human. To report to our AI VP of marketing.”

“At SAS for itself, Amelia and I have, now we have 21 agents of which three are autonomous, okay? And The direct token costs that we spend, the direct AI altogether for both of us is about two grand a month.”

“Certainly we're going to rebuild our financial stack after Sastra annual and we will move from Brex to ramp if it is the most agent friendly and automating procurement is a huge bonus.”

“So I'll have to see, but we won't do, we'll never do Unless I'm forced to, I mean, if, you know, I do it for Sam Altman, but otherwise I'm not gonna do, there's, the firesides are dead and speakers are dead. There's just no point when podcasts are better.”

“Our AI VP of Marketing customer success together cost 257 dollars.”

“The ones that we've tested are really marketing managers or ad managers on steroids. That's all they're trying. They're no, they're not CMOs. They, you can mock us for calling Tenk and AI VP of marketing, but mock the startups calling themselves AI CMOs that a…”

“Is it a partial replacement for junior marketers? Yeah, we don't need any.”

“This is fin or whatever intercom to the millionth degree that we built because it knows every so many details in real time for a hundred people and gets them all right. It's better than any chatbot on any website.”

“There's 5000 plus parking passes, each of which are individual. To each attending. And of which there's three different categories. One day, three days. And so this was weeks of man time before. And you're surprised you were able to get the agent to automate i…”