SaaStr

includes SaaStr Annual, SaaStr Europa

13 statements across 2 episodes · 6 bullish · 1 bearish · 2 people on the record · first statement Nov 21, 2017 by Max Pecherskyi · said 81 times in 35 episodes since 2016 · across every show →

Mentions by year, the whole family

brought up most by Nathan Latka (33), Jason Lemkin (9), Max Altshuler (5), Steve Pockross (2), Hank Leber (2), Godard Abel (2), Chad Rubin (2), Bruce McGowan (2)

tap a year for its mentions
002044082016201720182019202020212022episodesmentions
0482016201720182019202020212022episodes it came up in
00541082016201720182019202020212022episodesmentions per episode
2022 40 mentions in 4 episodes 10 per episode
2021 3 mentions in 2 episodes 2 per episode
2020 5 mentions in 4 episodes 1 per episode
2019 6 mentions in 4 episodes 2 per episode
2018 7 mentions in 7 episodes 1 per episode
2017 8 mentions in 8 episodes 1 per episode
2016 12 mentions in 6 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about SaaStr, oldest first

Nov 21, 2017 positive
Opinion
Pecherskyi: SaaStr co-selling space is best worldwide to reach $1M ARR
“It's actually the best place on planet Earth to grow to one million annual recurring revenues.”
Max Pecherskyi Nov 21, 2017 ▶ 6:38 850: SaaS: How Promorepublic Went From $6k to $20k MRR
Aug 25, 2022
Assertion Not checkable as stated
Lemkin: SaaStr has 120,000 subscribers on its email list
“We only have a 120,000 people on our list.”
Jason Lemkin Aug 25, 2022 ▶ 14:41 How much revenue do Jason and SaaStr make?
Aug 25, 2022 positive
Disclosure
Lemkin: SaaStr generates $25M in revenue with only 10 employees
“We have only 10 employees doing twenty-five million of revenue, okay?”
Jason Lemkin Aug 25, 2022 ▶ 8:31 How much revenue do Jason and SaaStr make?
Aug 25, 2022 negative
Assertion Not checkable as stated
Lemkin: SaaStr Lost $10M in March 2020 Due to Venue Booking Blunder
“So we lost the dates. So that was supposed to be February, 2020, which we would have pulled off, but because it was March, we lost ten million dollars because of the issues in March of 20, 20. That was a ten million dollar mistake from a lie.”
Jason Lemkin Aug 25, 2022 ▶ 32:07 How much revenue do Jason and SaaStr make?
Aug 25, 2022
Disclosure
Lemkin: SaaStr Sales Reps Target $4M-$5M Each, Top Rep Hit $27M
“We have five sales folks. The average salesperson's goal is to do four to five million in bookings. We have one sales rep that's done twenty-seven million already.”
Jason Lemkin Aug 25, 2022 ▶ 29:06 How much revenue do Jason and SaaStr make?
Aug 25, 2022 positive
Assertion Not checkable as stated
Lemkin: SaaStr Scaled Early Attendance Exclusively via Unpaid Organic Content
“Second year, we didn't even, I didn't even have a list like we have today, like you and I have today. It was just word of mouth. It was just blog posts and tweets.”
Jason Lemkin Aug 25, 2022 ▶ 5:15 How much revenue do Jason and SaaStr make?
Aug 25, 2022 positive
Insight
Lemkin: Scaled conferences flip from 50/50 ticket-sponsor splits to sponsor dominance
“Everyone starts off in the beginning. If they're trying to make any money, like half the money from tickets. And if they're lucky, half the money from sponsors and they sort of have to torture the sponsors. And a lot of the sponsors don't want to come or they …”
Jason Lemkin Aug 25, 2022 ▶ 18:59 How much revenue do Jason and SaaStr make?
Aug 25, 2022 positive
Assertion Not checkable as stated
Lemkin: 90% of SaaStr attendance comes from single-CTA emails
“90% of our attendance comes from a single CTA email.”
Jason Lemkin Aug 25, 2022 ▶ 13:34 How much revenue do Jason and SaaStr make?
Aug 25, 2022 neutral
Assertion Not checkable as stated
Lemkin: Half of SaaStr ticket revenue comes in the final 60 days
“Half of all the revenue comes the last 60 days, but we market it 12 months a year.”
Jason Lemkin Aug 25, 2022 ▶ 17:31 How much revenue do Jason and SaaStr make?
Aug 25, 2022 bullish
Prediction Not checkable as stated
Lemkin: SaaStr core business can scale from $25M to $100M revenue
“So I think our core business can do a hundred from 25 because it's just SAS from that.”
Jason Lemkin Aug 25, 2022 ▶ 39:12 How much revenue do Jason and SaaStr make?
Aug 25, 2022
Disclosure
Lemkin: Bootstrapped SaaStr for seven years without taking a salary
“That's for me, that's seven years of no salary bootstrapped business until finally it clicks.”
Jason Lemkin Aug 25, 2022 ▶ 9:20 How much revenue do Jason and SaaStr make?
Aug 25, 2022 neutral
Insight
Lemkin: Price increase warnings are the only event marketing CTA that converts
“Prices going up. That's the only CTA that works, too. Nothing else works. Prices, discounts don't work. Great speakers, you know, nothing works but prices.”
Jason Lemkin Aug 25, 2022 ▶ 14:20 How much revenue do Jason and SaaStr make?
Aug 25, 2022
Disclosure
Lemkin: SaaStr generates $27M total revenue, with $20M from event sponsors
“It's roughly, it's probably more, actually, it's probably more like 27. So it's roughly five million from tickets, which we can chat about, two million from sponsorship of podcasts and newsletters and twenty million from event sponsors.”
Jason Lemkin Aug 25, 2022 ▶ 18:25 How much revenue do Jason and SaaStr make?
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