Disclosure certainty 3/5 debate potential 1/5

Lemkin: SaaStr generates $27M total revenue, with $20M from event sponsors

Jason Lemkin · How much revenue do Jason and SaaStr make? · Aug 25, 2022 · at 18:25

Jason Lemkin, founder of SaaStr, breaks down the exact revenue composition of his business to Nathan Latka.

0:00 / 0:16exact quote · 16.1s
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“It's roughly, it's probably more, actually, it's probably more like 27. So it's roughly five million from tickets, which we can chat about, two million from sponsorship of podcasts and newsletters and twenty million from event sponsors.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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Assertion Not checkable as stated
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Assertion Not checkable as stated
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