Roger Federer

“And the other one was probably, we had a deal on the table. It was for a brand called On. And a little bit broader than our spectrum, but we thought it was adjacent to what we're doing. And we had a deal ready to go and founders ready to sign. And that day the…”

“In the 1526 single matches I played in my career, I won almost 80% of those matches. Now I have a question for you. What percentage of points do you think I won in those matches? Only 54%. In other words, even top ranked tennis players Win barely more than hal…”

“When you are playing a point, it has to be the most important thing in the world, and it is. But when it's behind you. This mindset is really crucial because it frees you to fully commit to the next point, and the next point after that, with intensity, clarity…”

“The best in the world are not the best in the world because they win every point. It's because they know they'll lose again and again and again and have learned how to deal with it.”

“Novak Djokovic would go around at six years old. When he was six years old, he said he was gonna be the number one tennis player in the world. For Roger Federer, At age eight, Roger was going around and telling his friends that he was going to be number one.”

“Bowerman's core point was that rest and recovery aren't a break from training. They're a central part of the mechanism that makes training work. Bowerman explains training as a simple loop. Stress. Recover. Improve. You apply a stimulus, you let the body rest,…”

“Federer chose to address his mental weaknesses when he was still quite young. He was not yet 17 when he began collaborating with Marcoli.”

“It was about learning to control the flames instead of extinguishing them. About converting them into slow-burning fuel rather than a bonfire of distraction.”

“I think the difference that Federer has is his ability to get over it quickly. He could lose Wimbledon, be crying his eyes out in the locker room or the shower, and then be at dinner with friends a few hours later.”

“If I do feel burnout coming on, what I've tried to do is break it down to the absolute minimum. And this is the absolute minimum. That's practice matches and family. I will do less press, less autographs, less public appearances, less stuff in the public eye. …”

“Too much routine can kill the joy. Too much constant focus can grind you down.”

“He signs a ten-year apparel deal With Uniqlo, the agreement had been reported to pay Federer, that one agreement alone, had been reported to pay Federer over thirty million a year.”

“In 2020, Forbes named him the world's highest paid athlete, estimating his annual income at over a hundred million a year. That same year, only six million was from official prize money in tennis.”

“When ON goes public, Federer's stake in the company was worth about three hundred million dollars.”

“A sportswear brand that, that strives to be the most premium sportswear brand on the planet. And the word premium is in there and he's certainly part of the reasoning why we look at it that way.”

“If you look at the number one players in the world, in any sports, it's the mind. Jordan, Federer, Nadal, Ronaldo. You think Messi's chill? They're not chill, right? They're like freaks, competitive. It's all about their own improvement.”

“I don't think the Federer Rolex relationship is quite like a Michael Jordan Nike relationship, but it's in that next tier of great athlete partnerships”

“At the time we were about a hundred sixty million in revenues.”

“Literally our agreement fit on one page. And it had none of the usual clauses, like no minimum days that he has to you know, spend with us. No, no licensing fee, nothing.”

“When Roger came on board and we announced it in New York, Search traffic doubled and stayed there.”

“But how about not us giving you money, but you giving us money and becoming a co-investor and a co-entrepreneur together with us and To our surprise, Roger said, yes, that's what I'm gonna do.”

“It has turned into a fantastic partnership and friendship where he now probably spends 30 days, 30 to 40 days per year with us here in Onlabs, working on products and our we're completely aligned.”

“Less than basically most, 90% of his money came not from winning tennis tournaments. So he, he's made a 130 ish million dollars from official prize money from tournaments. And he's got 20 grand slam wins, but most of the money he makes is off the court.”

“Uniqlo comes at him, and they offer him a ten-year deal worth three hundred million dollars that, that pays him even when he retires.”

“Roger owned three percent of the brand in exchange for, he did an equity deal. So he said, all right, I get it. You guys don't have the same cash that these guys can offer. How about a piece of the company? And so he owns three percent of the company at its pe…”

“Very early on, they recognized that rivalry ultimately benefits both of them, and Nadal may deprive me of a few titles, and Federer may deprive Deprive me of a few titles, but ultimately I'm better off for having this guy in my life. And they've shown that you…”

“The other model is mostly out of sports, and that's the coaching model. And that says, I don't care if you're Roger Federer, you will have blind spots when it comes to your own improvement, and you need a coach. And over time, I think what we've been learning …”