Allemann: Roger Federer invested in On Running instead of taking cash endorsement
David Allemann · David Allemann: How I founded On Running; Working with Roger Federer; Brand Marketing Tips | E1021 · 20VC with Harry Stebbings · May 31, 2023 · at 0:19
David Allemann, co-founder of On Running, explains how tennis icon Roger Federer became a co-entrepreneur and investor in the Swiss sportswear brand.
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“But how about not us giving you money, but you giving us money and becoming a co-investor and a co-entrepreneur together with us and To our surprise, Roger said, yes, that's what I'm gonna do.”
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