On search traffic doubled permanently after announcing Roger Federer partnership
Caspar Coppetti · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 1:07:30
Caspar Coppetti, co-founder of On running, explains the lasting impact that bringing Roger Federer on board as an investor had on brand visibility.
0:00 / 0:06exact quote · 6.2s
720p mp4 · rendered on demand · StarZero watermark
“When Roger came on board and we announced it in New York, Search traffic doubled and stayed there.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Caspar Coppetti
Coppetti conditioned joining On on ousting co-creator George Brunsweiler
“And so I made a pretty bold move and said, yes, I'm going to get involved, but without you, George.”
On founders faced mandatory share forfeiture for any side income
“We actually wrote in our shareholders agreement, and it lived there all the way through the IPO. We put down this thing when if someone, someone of us took another job or, you know, even like a side hustle or any income from any other source, we would have to …”
Coppetti: Trying to compete directly with Nike is suicide
“And frankly, you know, if you look at the Under Armour story, to try to compete directly with Nike is suicide.”
On's partnership agreement with Roger Federer fit on a single page
“Literally our agreement fit on one page. And it had none of the usual clauses, like no minimum days that he has to you know, spend with us. No, no licensing fee, nothing.”