Coppetti: Trying to compete directly with Nike is suicide
Caspar Coppetti · On athletic shoes: Olivier Bernhard and Caspar Coppetti · Jul 22, 2024 · at 55:35
Caspar Coppetti, co-founder of Swiss shoe brand On, reflects on market strategy and avoiding direct competition with incumbent giants like Nike when entering the United States.
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“And frankly, you know, if you look at the Under Armour story, to try to compete directly with Nike is suicide.”
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