Product Marketer
topic on 5 shows · 9 statements across 9 episodes
In Depth 
Startups For the Rest of Us 
Lenny's Podcast 
the Official SaaStr Podcast 
Top Founders
9 statements about Product Marketer, every show
Butterfield: Hiring ahead of valuable work creates performative bureaucracy
“If you hire 17 product marketers, you're going to have 17 product marketers worth of demand for work to do. And if you don't have sufficient supply of product marketing work to do, they're just going to do other stuff.”
Fortune: Product managers build from customer feedback while product marketers tell stories
“Product management is listening to the market and reacting and building. And product marketers are speaking to the market, so both of them need to understand what, you know, customers very, very, you know, at a detailed level, they need to understand, have a, …”
Linear embeds a full-time product marketer directly within its PM team
“On the, on our PM team, we actually have a full-time product marketer, right? And her job is to like, you know, like tactically it's like all the change logs come from her. All the release notes. Right. And also like the, you know, she's always crafting the la…”
Lemkin: SaaS Startups Under $10M ARR Must Not Hire Product Marketers
“Don't hire someone that's a product marketer. You don't need at 2,000,005 million, even ten million air. You don't need 11 pages on your marketing site explaining How different segments of your market are critical.”
MacInnis: Product marketing rarely demands deep first-principles thinking
“If you look into the ocean of product marketers, it's kind of like shopping at Ross. It is not a job that demands a lot of really deep first principles thought from people in the job.”
Derek Osgood: Very Few Product Marketers Become Startup Founders
“I think that, you know, probably a big part of why it hasn't been built so far is just, it kind of requires a product marketer to start it because of the fact that it is such a product marketing specific function. And There's not a lot of product marketers who…”
Kramer: First marketing hire should usually be a growth-literate product marketer
“The most common archetype that I say you want to hire is, is, is a product marketer, even though I joke that everyone's like setting a product marketer, but it's actually understanding what that is first. That understands growth marketing as well.”
Beta customer recruitment pitches help marketers sharpen go-to-market messaging
“Well, it's a lot of pitch conversations initially to get customers as part of the beta program. Those pitches teach us product marketers learn what's resonating with the customers, what works, right? And then we take the pitches, we help improve them as we we'…”