product marketer

also referred to as: product marketers

3 statements across 3 episodes · 1 bullish · 1 bearish · 3 people on the record · first statement Sep 11, 2022 by Emily Kramer · across every show →

Everything said about product marketer, oldest first

Sep 11, 2022
Insight
Kramer: First marketing hire should usually be a growth-literate product marketer
“The most common archetype that I say you want to hire is, is, is a product marketer, even though I joke that everyone's like setting a product marketer, but it's actually understanding what that is first. That understands growth marketing as well.”
Emily Kramer Sep 11, 2022 ▶ 22:51 How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)
Jan 30, 2025 positive
Disclosure
Linear embeds a full-time product marketer directly within its PM team
“On the, on our PM team, we actually have a full-time product marketer, right? And her job is to like, you know, like tactically it's like all the change logs come from her. All the release notes. Right. And also like the, you know, she's always crafting the la…”
Nan Yu Jan 30, 2025 ▶ 1:00:25 Linear’s secret to building beloved B2B products | Nan Yu (Head of Product)
Nov 20, 2025 negative
Insight
Butterfield: Hiring ahead of valuable work creates performative bureaucracy
“If you hire 17 product marketers, you're going to have 17 product marketers worth of demand for work to do. And if you don't have sufficient supply of product marketing work to do, they're just going to do other stuff.”
Stewart Butterfield Nov 20, 2025 ▶ 1:05:29 Mental models for building products people love ft. Stewart Butterfield
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