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product marketer

also referred to as: product marketers

2 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement May 28, 2022 by Archana Agrawal · across every show →

Everything said about product marketer, oldest first

May 28, 2022 positive
Insight
Beta customer recruitment pitches help marketers sharpen go-to-market messaging
“Well, it's a lot of pitch conversations initially to get customers as part of the beta program. Those pitches teach us product marketers learn what's resonating with the customers, what works, right? And then we take the pitches, we help improve them as we we'…”
Archana Agrawal May 28, 2022 ▶ 8:39 The Secrets to Building Your Marketing Engine To Drive Scale with Airtable CMO Archana Agrawal
Jul 5, 2024 negative
Insight
Lemkin: SaaS Startups Under $10M ARR Must Not Hire Product Marketers
“Don't hire someone that's a product marketer. You don't need at 2,000,005 million, even ten million air. You don't need 11 pages on your marketing site explaining How different segments of your market are critical.”
Jason Lemkin Jul 5, 2024 ▶ 15:00 Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
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