Prime

“Prime, fastest growing beverage in history multiple businesses that he's created in over the years, so I think in terms of, one, to me, it's like, aside from, like, the fame and the influence, just like, he sold a billion dollars of beverages in a couple years”

“This one is probably like, likely what Logan Paul did, because he wants as much of the equity in the business as you can get. With Prime.”

“Prime is definitely, like, a two, depending on the time they decide to trade it, it's two, three, four, five, six, seven billion.”

“Just being in M&A at CPG levels, my intuition is that they won't be patient enough to get to that big of a number, right?”

“They're selling on something that's more like Supreme. They're selling on cool. Kids are buying it literally to drink it for the status symbol, like a fashion brand. And that can only last so long.”

“I think that people looked at Feastables, they looked at Prime, and they looked at Skims, and they're like, creator brand. And every creator's like, I need to do a creator brand. And every, like, former dropshipper's like, I just need a creator, and then we wi…”

“So they did do Over a billion dollars by 1.5000000000. And what's kind of like its first full year, you know, it launched in 20, 22. So the 20, 23 numbers are the first full year of, you know, full calendar year of business.”

“In reality, these guys own 60% of that company, right? Logan and KSI own, you know, the sort of like 30 to 40% of that company.”

“And so that brand, Prime, is gonna be, my guess, is that that, that ends up being like a twenty billion dollar brand.”

“This period of both product and process innovation actually occurred in this one narrow window of 2003 to 2007. During that window of time, all the products I just mentioned and all of the processes except for one Were all developed in this one four year perio…”

“So Prime was great because obviously it's a beverage, and the more shelf space you get just naturally, the more sales, but they, it was more a lifestyle brand they created where just kids, Felt cool drinking it, and to the point where they would buy a 12 pack …”

“Yeah, we did seven companies. Actually, we're very concentrated, as you know, and we continue to be a concentrated fund, which is a different topic we can discuss perhaps.”

“So we actually didn't even take any expenses from drawdown from the fund because we felt like we need to actually invest before we can justify having fund expenses.”

“I would say too, it seems like he's following the Beats by Dre trajectory trajectory of making sure to get it in the hands of celebrities and famous people with his podcast. Anytime he has someone on, they have prime in their hand or they try it and they like …”

“So they build Prime as a way of reinforcing your loyalty to the platform, and that means they buy TV shows. That's not because they want to be in the TV business, it's because they want to drive Prime, which drives the core Amazon business.”

“You can't just be a subcontractor to a prime and expect to build A multi-billion dollar company.”

“I can tell you for a fact that this has led to zero deals or transactions at prime, but it has led to a lot of interesting conversations, lots of learnings and lots of people being grateful.”

“Well, you know we have a philosophy that says in early stage and with the approach we have, right, there's only, we're limited by our bandwidth, right, so as it is, as you said, you know, 25 companies, and you said only, I was saying, wow, we're 25 companies t…”

“I remember the board meeting on Amazon where we first talked About what become Amazon Web Services, AWS. I remember the first time, I remember a series of meetings that led to the presentation of Kindle. I remember a series of meetings that led to the presenta…”