MrBeast: Kids buy 12-packs of Prime for $15 and resell bottles for $6
Jimmy Donaldson · All-In Summit: MrBeast on his journey, business model, and the future · Sep 19, 2023 · at 17:52
YouTube creator Jimmy Donaldson (MrBeast) discusses the viral demand and secondary schoolyard market created by Prime, the beverage brand co-founded by Logan Paul and KSI.
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“So Prime was great because obviously it's a beverage, and the more shelf space you get just naturally, the more sales, but they, it was more a lifestyle brand they created where just kids, Felt cool drinking it, and to the point where they would buy a 12 pack for, like, 15 bucks and then sell them for, like, six dollars, you know, a bottle at their school, which is, like, something that happens in almost every school in America.”
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