Prime

“I would say too, it seems like he's following the Beats by Dre trajectory trajectory of making sure to get it in the hands of celebrities and famous people with his podcast. Anytime he has someone on, they have prime in their hand or they try it and they like …”

“So they did do Over a billion dollars by 1.5000000000. And what's kind of like its first full year, you know, it launched in 20, 22. So the 20, 23 numbers are the first full year of, you know, full calendar year of business.”

“And so that brand, Prime, is gonna be, my guess, is that that, that ends up being like a twenty billion dollar brand.”

“In reality, these guys own 60% of that company, right? Logan and KSI own, you know, the sort of like 30 to 40% of that company.”

“I think that people looked at Feastables, they looked at Prime, and they looked at Skims, and they're like, creator brand. And every creator's like, I need to do a creator brand. And every, like, former dropshipper's like, I just need a creator, and then we wi…”

“Prime is definitely, like, a two, depending on the time they decide to trade it, it's two, three, four, five, six, seven billion.”

“Just being in M&A at CPG levels, my intuition is that they won't be patient enough to get to that big of a number, right?”

“They're selling on something that's more like Supreme. They're selling on cool. Kids are buying it literally to drink it for the status symbol, like a fashion brand. And that can only last so long.”